Two items really caught my eye this morning in my daily RSS feeds and I thought I would share them with you.
I love getting things from Marketing Profs. Of all my feeds I read more items from theirs than any others I receive. Today the one that really caught my attention talks about the frequency of blog posting. For those of you already running a blog, I am sure you have heard the “You must post everyday” mantra. It’s like the USPS’ “wind, rain, sleet or snow” mentality.
However now that may actually be harming not only your blog but the lifespan and validity of the blogosphere. Whoa! Pretty big impact there for that two sentence post on your grandmother’s cat or to share that YouTube funny of your cousin falling down. Don’t get me wrong, I laugh at people that fall down too (everyone does it), but now posting just for posting’s sake is out.
My favorite points are… well, all of it really. All of it is extremely valid and supported by good quality data. But if I had to pull out just a couple items it would be #4 and #5. I’m actually surprised that Seth Godin hasn’t followed his own advise, because his feed was one of the first ones I turned off because he was flooding my NetVibes page. The second was an acquaintance who chose to use his blog to publish all of his Twitter updates. Sorry, I just don’t care how many hits your kid had in T-ball. Don’t get me wrong, when this person chooses to write it’s amazing, he is extremely knowledgeable in our industry, and I have learned a lot from him. I just don’t have time or the energy to get through all the other noise.
I love Marketing Profs because they don’t publish information every day, but when they do publish all of it is valid and relevant to me and I know there will be at least one thing I will read from beginning to end.
My second point here, #5 from their list, is very scary. If we can not find a way for those thought leaders and executives to utilize the blogosphere, let alone contribute to it, it will become the domain of amateurs and hacks very quickly. It will be completely written off as a viable marketing tool, let alone a viable information funnel for incoming and outgoing messages.
Are we already starting to see the beginning of the end? If 49% of marketers say they have no plans to use blogging in the next year and RSS fatigue is swallowing many hyperactive bloggers, how long will it be before we see the white light at the end of this blogging tunnel?
This is the first time I have actually seen a date put on it… Extinction Timeline: 1950-2050 (pdf). So mark your calendars everyone and enjoy the next 15 years, give or take.