Archive for August, 2007

Tables are Dumb (part II)

Business Intelligence, Uncategorized, Web Design, Westward Strategy on August 31st, 2007 No Comments

So in the first part of my little rant here, I discussed the training, or lack thereof, of designers and developers and how it has ingrained in them the techniquess more often than not used in today’s coding of websites and applications. Today I will cover the argument that they do not have enough time [...]

Tables are Dumb (part I)

Business Intelligence, Tips and Tricks, Web Design on August 28th, 2007 1 Comment

This is a bit of a soapbox rant aimed at other designers and developers, but one the general audience of our readers should enjoy as well.
Ok, maybe that’s a little harsh, but tables for layout is stupid. It’s hard to believe four years after that little diddy was published this conversation would still be relevant. [...]

Increase Your Return on Advertising Spending (ROAS)

Business Intelligence, Definitions, Search Engine Marketing, Strategic Planning, Uncategorized, Westward Strategy on August 28th, 2007 1 Comment

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)

eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007

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Dirty Words You Shouldn't Say (in Email Subject Lines)

Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy on August 21st, 2007 1 Comment

I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby.
There are a few that caught us by [...]

How to get search engines to pay attention

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Westward Strategy on August 20th, 2007 1 Comment

The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up [...]

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Get Your Free Marketing Wisdom for 2007 Special Report

Business Intelligence, Strategic Planning, Tips and Tricks on August 9th, 2007 No Comments

Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
OVERVIEW
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, [...]

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10 Questions You Should Ask a Prospective Web Design Company

Business Intelligence, Tips and Tricks, Web Design, Westward Strategy on August 2nd, 2007 3 Comments

As a follow up to yesterday’s article on protecting your website and domain I thought I would provide 10 questions you should ask a prospective web design and development company. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags early in [...]

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Protect Your Website and Domain

Business Intelligence, Tips and Tricks, Westward Strategy on August 1st, 2007 No Comments

This month seems to be the month of horror stories from clients and prospects. Many of them have relayed stories of current or previous “solutions providers” that have taken them on some wild rides in terms of service and support. So we hope to provide a little bit of advice to business owners on how [...]

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