Archive for August, 2007
Tables are Dumb (part II)
So in the first part of my little rant here, I discussed the training, or lack thereof, of designers and developers and how it has ingrained in them the techniquess more often than not used in today’s coding of websites and applications. Today I will cover the argument that they do not have enough time [...]
Tables are Dumb (part I)
This is a bit of a soapbox rant aimed at other designers and developers, but one the general audience of our readers should enjoy as well.
Ok, maybe that’s a little harsh, but tables for layout is stupid. It’s hard to believe four years after that little diddy was published this conversation would still be relevant. [...]
Increase Your Return on Advertising Spending (ROAS)
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
Dirty Words You Shouldn’t Say (in Email Subject Lines)
I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby.
There are a few that caught us by [...]
How to get search engines to pay attention
The Northern Nevada Business Weekly thought our SEO whitepaper - “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up [...]
Get Your Free Marketing Wisdom for 2007 Special Report
Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
OVERVIEW
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, [...]
