Archive for September, 2007
In-house or Outsourcing?
Does a website created by in house IT or “graphics” people save money or cost money? Using your in-house people to create your corporate website could save a couple thousand dollars. It can also cost you tens of thousands of dollars in lost sales.
Many CEOs think that the worst thing about having their website created [...]
RFP - Random Friday Post
I attended a web seminar earlier this week where the presenter actually used the image below in a slide. I don’t even remember what he was trying to illustrate and quite honestly I ducked out of the webinar early because, well, it was bad. I mean bbaaaaddd.
I think it may have been to illustrate [...]
The Struggle Within - Selling SEO Inside Your Own Organization
We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]
Expense or Investment?
How you view your website and other marketing initiatives from a business perspective may determine your return on investment before you even begin. Many corporations view marketing as an expense albeit a necessary one. Marketing budgets are often among the first to be trimmed and more often than not web marketers are the first to [...]
We Have a New Home!
We are very excited to announce we have moved into our brand new office space in the Vineyards Professional Campus. We invite you to drop in any time! We love visitors!
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