Archive for September, 2007

In-house or Outsourcing?

Business Intelligence, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on September 29th, 2007 No Comments

Does a website created by in house IT or “graphics” people save money or cost money? Using your in-house people to create your corporate website could save a couple thousand dollars. It can also cost you tens of thousands of dollars in lost sales.
Many CEOs think that the worst thing about having their website created [...]

RFP – Random Friday Post

Business Intelligence, Tips and Tricks, Uncategorized on September 28th, 2007 No Comments

I attended a web seminar earlier this week where the presenter actually used the image below in a slide. I don’t even remember what he was trying to illustrate and quite honestly I ducked out of the webinar early because, well, it was bad. I mean bbaaaaddd.
I think it may have been to illustrate sales [...]

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The Struggle Within – Selling SEO Inside Your Own Organization

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on September 24th, 2007 No Comments

We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]

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Expense or Investment?

Business Intelligence, Westward Strategy on September 5th, 2007 No Comments

How you view your website and other marketing initiatives from a business perspective may determine your return on investment before you even begin. Many corporations view marketing as an expense albeit a necessary one. Marketing budgets are often among the first to be trimmed and more often than not web marketers are the first to [...]

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We Have a New Home!

Westward Strategy, What Are People Saying on September 4th, 2007 No Comments

We are very excited to announce we have moved into our brand new office space in the Vineyards Professional Campus. We invite you to drop in any time! We love visitors!
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