Archive for October, 2007

We Have PageRank and We Don't Care!

Business Intelligence, Definitions, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on October 30th, 2007 1 Comment

I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? PageRank [...]

Tags: ,

The Web is No Longer About Presence, It’s About Identity

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on October 29th, 2007 3 Comments

We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses.
It always amazes us the number of companies that simply have a web presence, a mentality prevalent [...]

Tags:

RFP – Random Friday Post (on Thursday)

RFP - Random Friday Post on October 25th, 2007 No Comments

This week’s RFP comes a day early because we’ll be closed for Nevada Day tomorrow and I will be entertaining friends in town for the football game. Our state is so super cool, they made an official state holiday of the day we became part of the United States!

Nevada is Awesome!
Have a great weekend!

Stumbled…Big Time!

Search Engine Marketing, Strategic Planning, Tips and Tricks, Westward Strategy on October 24th, 2007 No Comments

I’ve read a lot of information on the benefits and the traffic one can receive from StumbleUpon. We’ve even spent a lot of time working our clients’ sites into mix to see if they get any benefits from it. None of them have… until now. We’ve been stumbled and you can see what it did [...]

Tags:

Exercise does a < body > Good!

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on October 24th, 2007 No Comments

It’s hard to believe, but the holidays are already peering at us from around the corner. If you’re like me, you are looking forward to the cornucopia of food that will be paraded about in the next few months. This year I’m trying to be proactive and actually get in shape a little bit before [...]

Remove the Negative Words in Your Advertising and Marketing

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks on October 23rd, 2007 3 Comments

We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it.
The most abused negative word in marketing and advertising is “Don’t”. I’m [...]

RFP – Random Friday Post

Business Intelligence, Strategic Planning, Uncategorized on October 19th, 2007 No Comments

This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty.

Pick a good message and use complete grammatically correct sentences.
If you have crappy handwriting, have someone else write [...]

Tags:

A Lesson in Pricing – Courtesy of My Dogs' Vet

Business Intelligence on October 19th, 2007 No Comments

Earlier this week we had to take our dog, Milo, into the vet to have his teeth cleaned. We’ve owned him for 2 years and haven’t had him in for that work since we got him – we knew it was time.
So I dropped the eager little guy off in the morning and got a [...]

Tags:

Beginning of the End for the Blogosphere?

Business Intelligence, Westward Strategy on October 15th, 2007 1 Comment

Two items really caught my eye this morning in my daily RSS feeds and I thought I would share them with you.
I love getting things from Marketing Profs. Of all my feeds I read more items from theirs than any others I receive. Today the one that really caught my attention talks about the frequency [...]

The Power Behind Word of Mouth Marketing

Search Engine Marketing, Strategic Planning, Tips and Tricks, Uncategorized, Web Design on October 9th, 2007 No Comments

Word of Mouth Works Worldwide
eMarketer
OCTOBER 9, 2007
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Nielsen surveyed Internet users in 47 markets in Europe, [...]

Tags:

Nevada Photography LinkedIn Profile Kristy Crabtree on Facebook Westward Strategy was built on WordPress