Archive for October, 2007

Remove the Negative Words in Your Advertising and Marketing

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks on October 23rd, 2007 3 Comments

We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it. The most abused negative word in marketing and advertising is “Don’t”. [...]

RFP – Random Friday Post

Business Intelligence, Strategic Planning, Uncategorized on October 19th, 2007 No Comments

This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty. Pick a good message and use complete grammatically correct sentences. If you have crappy handwriting, have someone [...]

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A Lesson in Pricing – Courtesy of My Dogs’Vet

Business Intelligence on October 19th, 2007 No Comments

Earlier this week we had to take our dog, Milo, into the vet to have his teeth cleaned. We’ve owned him for 2 years and haven’t had him in for that work since we got him – we knew it was time.So I dropped the eager little guy off in the morning and got a [...]

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A Lesson in Pricing – Courtesy of My Dogs' Vet

Business Intelligence on October 19th, 2007 No Comments

Earlier this week we had to take our dog, Milo, into the vet to have his teeth cleaned. We’ve owned him for 2 years and haven’t had him in for that work since we got him – we knew it was time. So I dropped the eager little guy off in the morning and got [...]

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A Lesson in Pricing – Courtesy of My Dogs’ Vet

Business Intelligence on October 19th, 2007 No Comments

Earlier this week we had to take our dog, Milo, into the vet to have his teeth cleaned. We’ve owned him for 2 years and haven’t had him in for that work since we got him – we knew it was time. So I dropped the eager little guy off in the morning and got [...]

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Beginning of the End for the Blogosphere?

Business Intelligence, Westward Strategy on October 15th, 2007 1 Comment

Two items really caught my eye this morning in my daily RSS feeds and I thought I would share them with you. I love getting things from Marketing Profs. Of all my feeds I read more items from theirs than any others I receive. Today the one that really caught my attention talks about the [...]

The Power Behind Word of Mouth Marketing

Search Engine Marketing, Strategic Planning, Tips and Tricks, Uncategorized, Web Design on October 9th, 2007 No Comments

Word of Mouth Works Worldwide eMarketer OCTOBER 9, 2007 The unbiased opinion is trusted around the globe. There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. Nielsen surveyed Internet users [...]

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RFP – Random Friday Post

Uncategorized on October 5th, 2007 No Comments

I found this one on BoingBoing and just couldn’t resist passing it on. I thought it was a practical joke or some gadgety thing produced by a geek with too much time on his hands. Nope. It’s made by Stanley tools… seriously. Calculator watch with telescoping tape-measure Have a great weekend!

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