Dirty Words You Shouldn't Say (in Email Subject Lines)
Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy
on August 21st, 2007
1 Comment
I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby.
There are a few that caught us by surprise, including:
hello
herbal
life insurance
offer
opportunity
[...] is not a bad idea to work with a copywriter that has experience in this area. Be sure to avoid the top 100 words you shouldn’t use in email subject lines if you plan to do this yourself. Couple specials or promotions with messaging on your website or in [...]