Increase Your Return on Advertising Spending (ROAS)
Business Intelligence, Definitions, Search Engine Marketing, Strategic Planning, Uncategorized, Westward Strategy
on August 28th, 2007
1 Comment
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
This just goes to show how important search engine marketing and search engine optimization are to a comprehensive and strategic marketing plan. Fifty-two percent is too large for any company or marketer to ignore.