Increase Your Return on Advertising Spending (ROAS)
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
If you enjoyed this post, please leave a comment or subscribe to our feed and get future articles delivered to your feed reader.
This just goes to show how important search engine marketing and search engine optimization are to a comprehensive and strategic marketing plan. Fifty-two percent is too large for any company or marketer to ignore.