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	<title>Comments on: Remove the Negative Words in Your Advertising and Marketing</title>
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	<link>http://www.westwardstrategy.com/blog/2007/remove-the-negative-words-in-your-advertising-and-marketing/</link>
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		<title>By: markus941</title>
		<link>http://www.westwardstrategy.com/blog/2007/remove-the-negative-words-in-your-advertising-and-marketing/comment-page-1/#comment-12</link>
		<dc:creator>markus941</dc:creator>
		<pubDate>Wed, 24 Oct 2007 20:56:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.westwardstrategy.com/blog/2007/10/23/remove-the-negative-words-in-your-advertising-and-marketing/#comment-12</guid>
		<description>Good tip. I haven&#039;t even thought of that. Sphunn.</description>
		<content:encoded><![CDATA[<p>Good tip. I haven&#8217;t even thought of that. Sphunn.</p>
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	<item>
		<title>By: Chris</title>
		<link>http://www.westwardstrategy.com/blog/2007/remove-the-negative-words-in-your-advertising-and-marketing/comment-page-1/#comment-14</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 24 Oct 2007 15:27:47 +0000</pubDate>
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		<description>You&#039;re absolutely right Stoney. It happened to me this weekend. My wife and I were going to go to the Starving Artist Show downtown. All the ads we saw for it said &quot;Don&#039;t Forget! This Sunday from 10-4 only!&quot;

Well, guess what, we forgot...

If they had made that one small change from &quot;Don&#039;t Forget!&quot; to &quot;Remember!&quot;, my mind would have synced with that action word instead.</description>
		<content:encoded><![CDATA[<p>You&#8217;re absolutely right Stoney. It happened to me this weekend. My wife and I were going to go to the Starving Artist Show downtown. All the ads we saw for it said &#8220;Don&#8217;t Forget! This Sunday from 10-4 only!&#8221;</p>
<p>Well, guess what, we forgot&#8230;</p>
<p>If they had made that one small change from &#8220;Don&#8217;t Forget!&#8221; to &#8220;Remember!&#8221;, my mind would have synced with that action word instead.</p>
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		<title>By: Stoney deGeyter</title>
		<link>http://www.westwardstrategy.com/blog/2007/remove-the-negative-words-in-your-advertising-and-marketing/comment-page-1/#comment-13</link>
		<dc:creator>Stoney deGeyter</dc:creator>
		<pubDate>Wed, 24 Oct 2007 14:02:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.westwardstrategy.com/blog/2007/10/23/remove-the-negative-words-in-your-advertising-and-marketing/#comment-13</guid>
		<description>Good advice Chris. The word &quot;don&#039;t&quot; is often used as a call to action, but it really doesn&#039;t create action... it creates inaction.</description>
		<content:encoded><![CDATA[<p>Good advice Chris. The word &#8220;don&#8217;t&#8221; is often used as a call to action, but it really doesn&#8217;t create action&#8230; it creates inaction.</p>
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