RFP – Random Friday Post
This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty.
- Pick a good message and use complete grammatically correct sentences.
- If you have crappy handwriting, have someone else write the message before you send it to the printer.
- You have two sides of the card to use. Maximize your branding and/or messaging by using a relevant, not vague, image.
Have a great weekend!
