Tips for Winning the Local Search Game
by John Jantsch
“…Discovery – Before you can determine how to win, you must understand what you are trying to win. It’s essential that your tactics line up with what your prospects are actually looking for, saying, doing and wanting. Keyword research, social media listening and in person interviews make up your discovery toolbox.
Intentional content – In order to create an online to offline approach you must produce valuable, education based information – the kind that search engines find and the kind that prospects desire. Blogs, email newsletters, online and offline seminars, and rich deposits of web site information, including testimonials and FAQs are a must.
Social backlinks – If content is king, then links to that content are what puts the crown on the king. Links from social networks, social profiles, bookmarking services, and other bloggers produce the kind of relevance and implied importance that the search engines pay close attention to. This is ongoing work and not something you buy from a service.
Asset deposits – Content sharing sites such as YouTube, Flickr, and Slideshare offer rich opportunities to expose your brand to outlying corners of the web. By spreading and optimizing this content in many of the free resource locals available you set your primary web hub up as a link worthy destination and create more inroads to your business….