Author Archive

Westward Strategy Wins Contract with Humboldt Development Authority

The Winnemucca-based Humboldt Development Authority has selected Westward Strategy & Design Group, LLC. of Sparks to develop a workforce-attraction Web site. The site will feature employment opportunities in Humboldt County.


The Power Behind Word of Mouth Marketing

Word of Mouth Works Worldwide
eMarketer
OCTOBER 9, 2007
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Nielsen surveyed Internet users in 47 markets in Europe, [...]


Increase Your Return on Advertising Spending (ROAS)

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)

eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007


Get Your Free Marketing Wisdom for 2007 Special Report

Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
OVERVIEW
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, [...]


WSDG Proud Member of the Sparks Chamber

All of us at Westward Strategy & Desgin Group are proud to be an official member of the Sparks Chamber. Be sure to support your local Chamber and fellow Business Owners!


Reno Event Planner Launches Event Planning Business Online

Dawn Fournier, a Native Nevadan and long time Event Planner, has recently launched Why Knot Party, LLC.. (Designed and Developed by the team at Westward Strategy & Design Group).
About Why Knot Party, LLC.
Maids of Honor, Best Men, and Bunko Moms have repeatedly used the convenience of Why Knot Party, LLC. to plan their next big [...]