Archive for Business Intelligence

WordPress Recommended for Small Businesses and Non-Profits

Business Intelligence, Strategic Planning, Tips and Tricks, Web Design on March 9th, 2010 No Comments

Small businesses and non-profits are beginning to realize that they don’t necessarily need a custom built CMS system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability – and not to mention… it’s FREE?
Blog or use it as a Content Management System, WordPress is the [...]

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7 Free Business Listing Websites

Business Intelligence, Search Engine Marketing, Tips and Tricks on January 19th, 2010 3 Comments

So you have a new website… now what?
As a followup to the 12th step in the SEO Checklist for Your New Website, I recommend adding your site to the following 7 Free Business Listing Websites: Google, Yahoo, Bing, Yelp, City Search, Merchant Circle and Topix.
You will be asked to create a business profile allowing you to [...]

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Web Mastered

Business Intelligence, SEO, Search Engine Marketing, Uncategorized, Westward Strategy, What Are People Saying on May 26th, 2009 4 Comments

Daily Sparks Tribune
Business – May 21, 2009
By Jessica Garcia
Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results.
But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing strategy works.
He makes his [...]

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Testimonials, References and Real Outcomes Matter Most

Business Intelligence, Client Successes, Definitions, Web Design, Westward Strategy, What Are People Saying on May 1st, 2009 No Comments

How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down to testimonials and references.
True Website and Marketing Testimonials, References and ‘Real’ Outcomes Matter Most
Testimonials are and should be considered true marketing if they are written honestly, [...]

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How Much Does a Website Cost?

Business Intelligence, Web Design, Westward Strategy on April 27th, 2009 1 Comment

It is something we get asked all the time and it is akin to asking “How much does a house cost?”. Sure there are ways to determine some kind of median price point, but just like with a house the number of variables that affect the price are almost infinite. You need to ask yourself [...]

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Why Do You Blog?

Business Intelligence, Natural Search Engine Optimization, SEO, Strategic Planning on April 16th, 2009 1 Comment

Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]

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Sparks Web Agency Launches Affordable eCommerce Website

Business Intelligence, Client Successes, Portfolio, Web Design, Westward Strategy on April 1st, 2009 1 Comment

Westward Strategy is proud to announce a recently launched robust eCommerce web solution for a Las Vegas Client: Furniture Etc USA (www.furnitureetcusa.com). Westward Strategy provided an affordable ecommerce solution that used low cost and efficient entry level interns to help facilitate the loading of the website. This in turn kept overall cost down for the [...]

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10 Questions You Should Ask a Prospective SEO Company

Business Intelligence, Natural Search Engine Optimization, SEO, Tips and Tricks on February 26th, 2009 1 Comment

To compliment our “10 Questions You Should Ask a Prospective Web Design Company” we have put together this list of 10 questions you should ask any SEO company you may be interviewing. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags [...]

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Free Online Web Search, Social Media and Blog Videos

Business Intelligence, Tips and Tricks on January 26th, 2009 1 Comment

These guys are really talented and create such simple how to videos that make it easy for anyone to understand – especially prospective clients and family members.
www.Commoncraft.com
Video: Web Search Strategies in Plain English

Video: Social Media in Plain English

Video: Blogs in Plain English

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Does My Small Business Need a Website

Business Intelligence, Definitions, Web Design on January 12th, 2009 1 Comment

It’s not too often I run across a whitepaper on the internet that is so thorough and helpful for clearly identifying the answers to the same old question we run across day in and day out “Does My Small Business Need a Website” and “What’s in it For Me?”
Here’s a quick excerpt along with [...]

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