Business Intelligence
Get Your Oil Changed at Your Dentist and Your SEM from Sam’s Club
I brought up the fact that Sam’s Club is offering SEM services in my last RFP (Random Friday Post) of 2007. At the time I didn’t break down exactly why nothing says craptastic like buying your SEM from a big box store, but today Ian has posted an excellent starting point for the conversation. It [...]
Strategy and Design - A Symbiotic Relationship
When was the last time you involved a designer in a business strategy meeting or discussion?
If you laughed at that question, you may rethink your response at the end of this article.
Strategy has a direct impact on design. By that I do not mean just web strategy or marketing strategy. If your business [...]
SEO Do’s and Don’ts: Submitting to Search Engines and Directories
Part 4 of our SEO Do’s and Don’ts series is inspired by a direct mail spam on SEO. They claimed they would submit your website to 2,000 new search engines every month! Every month! If you fall for these kind of outrageous statements you’re better off pulling a couple thousand dollars out of your pocket [...]
RFP - Random Friday Post
This is my favorite snake oil salesman trick I have seen yet (click image for full size image). Make your offer letter look like an invoice and bank that people will pay it without thoroughly reading it! Brilliant!
They’re really counting on two things here:
You’re too stupid to understand what this is and you’ll pay it [...]
SEO Do’s and Don’ts: Copywriting
We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips.
Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content.
Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also include 1-2 [...]
SEO Do’s and Don’ts: Website Architecture (Structure)
This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.
Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]
