Business Intelligence
RFP - Random Friday Post
Whenever you are going to be communicating with a mass of people, no matter the medium you plan to use, make sure you have at least one other person proofread your copy. All of your copy, even the subject line.
This email would have made a much larger impact and probably sold more tickets for the [...]
SEO Do’s and Don’ts: Link Building
This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]
Email Standards Project
All I can say is, IT’S ABOUT TIME!
Sorry for that outburst, but anyone that has spent a lot of time in the permission-based email marketing game knows how badly this is needed and how long overdue we are for an organization of this type. The Web Standards Project set the blueprint for these guys, all [...]
Forget Web 2.0, Let’s Talk About Integrated Marketing
I hate the term “Web 2.0″ or “Web two dot ooh” as I recently heard someone say. It was born from marketers needing a way to classify those sites that didn’t fit anywhere else or that used certain technologies that were not prevalent at that time. Now that term is the bane of my existence. [...]
Could Your Site Make This List of the Top 10 Worst Websites?
I’m not old enough to have bad LSD flashbacks from the 70s and I’m not a vet so I don’t get war dreams. But this list of the 10 worst websites is the closest I can come to the two afore-mentioned scenarios. I’m sure I will have nightmares of animated mailboxes and dancing chili peppers. [...]
We Have PageRank and We Don’t Care!
I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? [...]
