Business Intelligence
SEO Do’s and Don’ts: Copywriting
We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips.
Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content.
Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also include 1-2 [...]
SEO Do’s and Don’ts: Website Architecture (Structure)
This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.
Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]
RFP - Random Friday Post
Whenever you are going to be communicating with a mass of people, no matter the medium you plan to use, make sure you have at least one other person proofread your copy. All of your copy, even the subject line.
This email would have made a much larger impact and probably sold more tickets for the [...]
SEO Do’s and Don’ts: Link Building
This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]
