Archive for Definitions

Testimonials, References and Real Outcomes Matter Most

Business Intelligence, Client Successes, Definitions, Web Design, Westward Strategy, What Are People Saying on May 1st, 2009 No Comments

How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down to testimonials and references.
True Website and Marketing Testimonials, References and ‘Real’ Outcomes Matter Most
Testimonials are and should be considered true marketing if they are written honestly, [...]

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Does My Small Business Need a Website

Business Intelligence, Definitions, Web Design on January 12th, 2009 1 Comment

It’s not too often I run across a whitepaper on the internet that is so thorough and helpful for clearly identifying the answers to the same old question we run across day in and day out “Does My Small Business Need a Website” and “What’s in it For Me?”
Here’s a quick excerpt along with [...]

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The Questions You Should Ask a Prospective Web Design Agency

Business Intelligence, Definitions, Portfolio, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on January 8th, 2009 1 Comment

After having met with several discruntled and frankly over promised and under delivered small businesses, I thought it would be best to re-distribute a helpful post from 2007 that still holds extreme value during these slower economic times: Top 10 Questions You Should Ask a Prospective Web Design Agency.
1 ) How long have you [...]

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SEO Do's and Don'ts: Copywriting

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Uncategorized on January 3rd, 2008 No Comments

We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips.

Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content.
Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also include 1-2 [...]

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SEO Do's and Don'ts: Website Architecture (Structure)

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Web Design, Westward Strategy on December 17th, 2007 3 Comments

This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.

Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]

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SEO Do's and Don'ts: Link Building

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Westward Strategy on December 12th, 2007 No Comments

This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]

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Forget Web 2.0, Let's Talk About Integrated Marketing

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks on November 14th, 2007 1 Comment

I hate the term “Web 2.0″ or “Web two dot ooh” as I recently heard someone say. It was born from marketers needing a way to classify those sites that didn’t fit anywhere else or that used certain technologies that were not prevalent at that time. Now that term is the bane of my existence. [...]

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We Have PageRank and We Don't Care!

Business Intelligence, Definitions, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on October 30th, 2007 1 Comment

I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? PageRank [...]

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The Web is No Longer About Presence, It’s About Identity

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on October 29th, 2007 3 Comments

We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses.
It always amazes us the number of companies that simply have a web presence, a mentality prevalent [...]

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Remove the Negative Words in Your Advertising and Marketing

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks on October 23rd, 2007 3 Comments

We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it.
The most abused negative word in marketing and advertising is “Don’t”. I’m [...]

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