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SEO Do’s and Don’ts: Copywriting
We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips.
Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content.
Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also include 1-2 [...]
SEO Do’s and Don’ts: Website Architecture (Structure)
This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.
Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]
SEO Do’s and Don’ts: Link Building
This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]
Forget Web 2.0, Let’s Talk About Integrated Marketing
I hate the term “Web 2.0″ or “Web two dot ooh” as I recently heard someone say. It was born from marketers needing a way to classify those sites that didn’t fit anywhere else or that used certain technologies that were not prevalent at that time. Now that term is the bane of my existence. [...]
We Have PageRank and We Don’t Care!
I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? [...]
The Web is No Longer About Presence, It’s About Identity
We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses.
It always amazes us the number of companies that simply have a web presence, a mentality prevalent [...]
