Definitions
Remove the Negative Words in Your Advertising and Marketing
We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it.
The most abused negative word in marketing and advertising is “Don’t”. [...]
Increase Your Return on Advertising Spending (ROAS)
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
The SEO Glossary - Industry Jargon Defined
Whether you’re just looking to pick up a few new terms or you want to scour all the jargon forwards and backwards, the gang over at SEOmoz has created a great SEO Glossary for anyone interested in all the fun terms and acronyms that are essential to today’s search marketing professionals. Most of it is [...]
Back to Basics: Ten Tips to Improve Your Natural Search Optimization
We’ve compiled our ten search engine optimization tips into an easy-to-download FREE white paper. Just for you!
This document is not ground-breaking in terms of natural search optimization, but it serves as a primer for the world of internet marketing. It’s ten tips that any site owner or webmaster could implement today.
We hope you find it [...]
Search Engine Optimization Tip #10
Get Validated!
The term “validate” carries a lot of different meanings in business and in the web world. I’m going to actually cover two of its meanings in this one tip, so really you now have 10+ SEO tips from us!
First, validate your code for well formed HTML. The rules of HMTL have changed quite significantly [...]
Search Engine Optimization Tip #6
Use a robots.txt file to Tell Search Engine Spiders Where to Go.
Think of this simple text file as a roadmap of your web site. It should be placed in the root directory of your site and it tells the search engine spiders which directories they should go into and which ones they are not allowed [...]
