Archive for Definitions

The Web is No Longer About Presence, It’s About Identity

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on October 29th, 2007 3 Comments

We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses. It always amazes us the number of companies that simply have a web presence, a mentality [...]

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Remove the Negative Words in Your Advertising and Marketing

Business Intelligence, Definitions, Strategic Planning, Tips and Tricks on October 23rd, 2007 3 Comments

We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it. The most abused negative word in marketing and advertising is “Don’t”. [...]

Increase Your Return on Advertising Spending (ROAS)

Business Intelligence, Definitions, Search Engine Marketing, Strategic Planning, Uncategorized, Westward Strategy on August 28th, 2007 1 Comment

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group) Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents) eMarketer Print and Digital Need Not Compete [...]

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The SEO Glossary – Industry Jargon Defined

Business Intelligence, Definitions, Search Engine Marketing, Tips and Tricks on July 30th, 2007 1 Comment

Whether you’re just looking to pick up a few new terms or you want to scour all the jargon forwards and backwards, the gang over at SEOmoz has created a great SEO Glossary for anyone interested in all the fun terms and acronyms that are essential to today’s search marketing professionals. Most of it is [...]

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