Archive for Email Marketing

Online Marketing and Economic Downturn Discussions are Hot Again

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, Search Engine Marketing, Strategic Planning on December 1st, 2008 5 Comments

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

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Fire Up Those Email Marketing Campaigns for the Holidays

Business Intelligence, Email Marketing on November 24th, 2008 No Comments

With the holiday season fully upon us many businesses are seeking ways to stretch their marketing dollars to the absolute limit and maximize their return. While many choose to use direct mail campaigns, one of the most cost effective ways to promote your goods or services is through email marketing campaigns. Here are a few [...]

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Green Marketing in an Economic Downturn

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, SEO, Search Engine Marketing, Strategic Planning on July 2nd, 2008 1 Comment

Everyone wants to go green. It’s become hip to be environmentally conscience. At the same time we’ve hit very uncertain economic times. Every day we read headlines on record setting gas prices and more housing foreclosures. With things looking so uncertain many businesses are searching for ways to utilize their greenbacks more effectively, but also [...]

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Westward Strategy: E-marketing Enhances the Bottom Line

Business Intelligence, Client Successes, Email Marketing, Portfolio, Strategic Planning, Web Design, Westward Strategy, What Are People Saying on June 13th, 2008 2 Comments

Sparks Tribune – BUSINESS
Jun 12, 2008
by Jessica Garcia
It’s the axiom of the Internet versus standard paper mailing: Technology has become the predominant source of information. Can two forms of advertising and marketing co-exist?
They can – and they should, local businesswoman Kristy Crabtree said.
But making the transition to e-marketing might just give a business the [...]

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Reviewing SEO & Web Related Topics from the Past

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Strategic Planning, Tips and Tricks on April 29th, 2008 No Comments

Every now and again a day comes along where posts pop up all over the web on topics we’ve covered here on this blog before. Today is one of those days. Below are the new articles and our previous take on the topic. Enjoy!

How 3 Lines of Code Can Improve Your Rankings     Our Post from [...]

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RFP – Random Friday Post

Business Intelligence, Email Marketing, RFP - Random Friday Post, Tips and Tricks on December 14th, 2007 No Comments

Whenever you are going to be communicating with a mass of people, no matter the medium you plan to use, make sure you have at least one other person proofread your copy. All of your copy, even the subject line.
This email would have made a much larger impact and probably sold more tickets for the [...]

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Email Standards Project

Business Intelligence, Email Marketing, Web Design, Westward Strategy on November 28th, 2007 1 Comment

All I can say is, IT’S ABOUT TIME!
Sorry for that outburst, but anyone that has spent a lot of time in the permission-based email marketing game knows how badly this is needed and how long overdue we are for an organization of this type. The Web Standards Project set the blueprint for these guys, all [...]

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Dirty Words You Shouldn't Say (in Email Subject Lines)

Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy on August 21st, 2007 1 Comment

I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby.
There are a few that caught us by [...]

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