Archive for Email Marketing

RFP – Random Friday Post

Business Intelligence, Email Marketing, RFP - Random Friday Post, Tips and Tricks on December 14th, 2007 No Comments

Whenever you are going to be communicating with a mass of people, no matter the medium you plan to use, make sure you have at least one other person proofread your copy. All of your copy, even the subject line. This email would have made a much larger impact and probably sold more tickets for [...]

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Email Standards Project

Business Intelligence, Email Marketing, Web Design, Westward Strategy on November 28th, 2007 1 Comment

All I can say is, IT’S ABOUT TIME! Sorry for that outburst, but anyone that has spent a lot of time in the permission-based email marketing game knows how badly this is needed and how long overdue we are for an organization of this type. The Web Standards Project set the blueprint for these guys, [...]

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Dirty Words You Shouldn’t Say (in Email Subject Lines)

Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy on August 21st, 2007 1 Comment

I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby. There are a few that caught us [...]

Dirty Words You Shouldn't Say (in Email Subject Lines)

Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy on August 21st, 2007 1 Comment

I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby. There are a few that caught us [...]

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