Tips for Winning the Local Search Game by John Jantsch “…Discovery – Before you can determine how to win, you must understand what you are trying to win. It’s essential that your tactics line up with what your prospects are actually looking for, saying, doing and wanting. Keyword research, social media listening and in person [...]
Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site. Use good anchor text that relates to the page you are [...]
Do not allow your administration page to get indexed by the search engines With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines. Disallow: /admin/ Note: change “admin” to whatever directory or page has your CMS login [...]
Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]
To compliment our “10 Questions You Should Ask a Prospective Web Design Company” we have put together this list of 10 questions you should ask any SEO company you may be interviewing. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags [...]
We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]
Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community. The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.” Titles Hello my name is Fred [...]
Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community. The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.” Titles Hello my name is Fred [...]
