Natural Search Optimization
Don’t Let Your Developer Trash Your Search Engine Rankings
It is fairly common for a website overhaul or redesign to include a significant change in the technologies used on the site. With the rate at which most companies redesign their site the web technologies in scripting languages, content management tools, and coding standards can make leaps and bounds often times leaving their site and [...]
Vanity in Your Address Bar - WWW or no-WWW
This is one of those elliptical conversations that seems to never really go away, it just keeps coming back again and again. This time around it is SitePoint that tossed the boomerang in one of their blogs. As they say this is really a rather geeky topic that stays mid-brain with most designers and developers, [...]
SEO Do’s and Don’ts: Submitting to Search Engines and Directories
Part 4 of our SEO Do’s and Don’ts series is inspired by a direct mail spam on SEO. They claimed they would submit your website to 2,000 new search engines every month! Every month! If you fall for these kind of outrageous statements you’re better off pulling a couple thousand dollars out of your pocket [...]
SEO Do’s and Don’ts: Copywriting
We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips.
Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content.
Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also include 1-2 [...]
SEO Do’s and Don’ts: Website Architecture (Structure)
This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.
Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]
SEO Do’s and Don’ts: Link Building
This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]
