Natural Search Optimization

SEO Do’s and Don’ts: Website Architecture (Structure)

This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity.

Do: Link to every page of the site from at least one other page on the site.
Do: Use absolute links in your link [...]


SEO Do’s and Don’ts: Link Building

This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO.
I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net regarding [...]


We Have PageRank and We Don’t Care!

I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? [...]


Exercise does a < body > Good!

It’s hard to believe, but the holidays are already peering at us from around the corner. If you’re like me, you are looking forward to the cornucopia of food that will be paraded about in the next few months. This year I’m trying to be proactive and actually get in shape a little bit before [...]