Archive for Pay Per Click Marketing

Becoming a Google-Approved Qualified Professional

Pay Per Click Marketing, Search Engine Marketing, Westward Strategy on April 9th, 2009 3 Comments

I’ve been working on Pay Per Click (PPC) Advertising campaigns for a little over 4 years now. I started dabbling in the online marketing space while working on a side project and quickly realized that I wanted to explore this advertising channel more. Along the way I have learned many things about ad structure, optimization, [...]

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Online Marketing and Economic Downturn Discussions are Hot Again

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, Search Engine Marketing, Strategic Planning on December 1st, 2008 5 Comments

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

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Green Marketing in an Economic Downturn

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, SEO, Search Engine Marketing, Strategic Planning on July 2nd, 2008 1 Comment

Everyone wants to go green. It’s become hip to be environmentally conscience. At the same time we’ve hit very uncertain economic times. Every day we read headlines on record setting gas prices and more housing foreclosures. With things looking so uncertain many businesses are searching for ways to utilize their greenbacks more effectively, but also [...]

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