Archive for Search Engine Marketing

7 Free Business Listing Websites

Business Intelligence, Search Engine Marketing, Tips and Tricks on January 19th, 2010 3 Comments

So you have a new website… now what?
As a followup to the 12th step in the SEO Checklist for Your New Website, I recommend adding your site to the following 7 Free Business Listing Websites: Google, Yahoo, Bing, Yelp, City Search, Merchant Circle and Topix.
You will be asked to create a business profile allowing you to [...]

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Web Mastered

Business Intelligence, SEO, Search Engine Marketing, Uncategorized, Westward Strategy, What Are People Saying on May 26th, 2009 4 Comments

Daily Sparks Tribune
Business – May 21, 2009
By Jessica Garcia
Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results.
But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing strategy works.
He makes his [...]

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Becoming a Google-Approved Qualified Professional

Pay Per Click Marketing, Search Engine Marketing, Westward Strategy on April 9th, 2009 3 Comments

I’ve been working on Pay Per Click (PPC) Advertising campaigns for a little over 4 years now. I started dabbling in the online marketing space while working on a side project and quickly realized that I wanted to explore this advertising channel more. Along the way I have learned many things about ad structure, optimization, [...]

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How Westward Strategy Builds Client Trust

Client Successes, Portfolio, SEO, Search Engine Marketing, Strategic Planning, Web Design, Westward Strategy, What Are People Saying on February 24th, 2009 No Comments

You can advertise in many ways, from web based to print to word of mouth, but how do you actually get customers and build a clientele? How are your marketing strategies working for you? Do you constantly have to followup to get clients?
Here are just some ways that Westward Strategy Builds Client Trust
1: Testimonials
Westward [...]

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Online Marketing and Economic Downturn Discussions are Hot Again

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, Search Engine Marketing, Strategic Planning on December 1st, 2008 5 Comments

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

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Top 5 On-Page Lessons From Google's SEO Starter Guide

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing on November 25th, 2008 1 Comment

Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community.  The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.”
Titles
Hello my name is Fred and there’s [...]

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A Compilation of SEO and Related Links

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing on September 3rd, 2008 No Comments

Mark all of these as “Must Read”.

Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Time to be creative — and cost-efficient — in marketing
Top 7 Reasons Why It’s Better to Hire a Freelance Designer or Small Design Firm Than a Large Design Company
Do We Need Another Web Browser?
Traffic trends for Digg vs. nine other [...]

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The Top 2 Online Activities – Email and Search

Natural Search Engine Optimization, SEO, Search Engine Marketing on August 11th, 2008 No Comments

If you were looking for more reasons to hire a search engine optimization firm maybe this article and the data from the Pew Internet & American Life Project will give you all the reasons you need.
Pew found that the use of search engines, both the large generic kind and the small site specific kind, has [...]

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Sports Attack's Snap Attack in the News

Client Successes, Natural Search Engine Optimization, Pay Per Click Marketing, SEO, Search Engine Marketing on July 15th, 2008 No Comments

The Ball Game
Rob Sabo, 7/14/2008 – NNBW.biz
A new football-tossing machine by Verdi-based Sports Attack LLC might just give the tiny 13-year-old company a leg-up in the sports throwing-machine industry.
Sports Attack last week introduced its “Snap Attack,” a throwing machine that simulates the quarterback snap, as well as the passing and kicking aspects of football. The [...]

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SEO Myth: Having a Blog Means Top Rankings

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing, Strategic Planning, Tips and Tricks on July 7th, 2008 13 Comments

Webmasters and site owners everywhere are looking for the holy grail of search engine optimization. They’re looking for that one thing they can do to get top rankings in the search engines. They want SEO to be easy. They don’t want to invest in time-consuming link building, article marketing, social media marketing, or website usability [...]

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