Archive for Search Engine Marketing

Social media business basics visits Fallon

Business Intelligence, Search Engine Marketing, Strategic Planning, Tips and Tricks, Westward Strategy on April 5th, 2011 2 Comments

Fallon, Nevada I am extremely excited and very grateful to have the opportunity to share best practices and techniques on how to use social media to promote you and your business. First steps matter in how your platforms are constructed and used. By the end of the class you will have a road map with [...]

3 tips for getting the most out of Google Places

Search Engine Marketing, Tips and Tricks on March 9th, 2011 No Comments

Here are 3 Tips for getting the most out of using Google Places for you and your business.  You can update your Places account at any time by signing in at http://places.google.com/business with your email address and password. Tips for creating a free business listing in Google Places: Business listing titles. Tips for creating a [...]

Real content reigns supreme KING

Business Intelligence, Search Engine Marketing, seo, SEO Tidbit, Web Design Tidbit, Westward Strategy on March 1st, 2011 No Comments

Just when you thought that ‘Real Website Content’ would never matter in search results again…. Seems we are having another flashback — goin’ back to basics. Real content reigns supreme KING at the end of every day. Google’s Search Cleanup Has Big Effect By AMIR EFRATI Google Inc.’s move last week to lower the search [...]

Social Media Discussion Videos

Business Intelligence, Search Engine Marketing, seo, SEO Tidbit, Web Design Tidbit, Westward Strategy on June 14th, 2010 No Comments

Watch video clips from the 2010 Social Media Discussion Panel. Honest transparency with Value! Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11 Question 12 Question 13 Question 14 Question 15 Question 16 Question 17

Top 18 Featured WordPress Sites

Client Successes, Search Engine Marketing, seo, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on March 31st, 2010 No Comments

Businesses are realizing that they don’t necessarily need a custom built CMS system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability. Take a look at WordPress as a solution for your business. Top 18 Featured WordPress Sites View Westward Strategy’s WordPress Client Showcase 1. [...]

7 Free Business Listing Websites

Business Intelligence, Search Engine Marketing, Tips and Tricks on January 19th, 2010 3 Comments

So you have a new website… now what? As a followup to the 12th step in the SEO Checklist for Your New Website, I recommend adding your site to the following 7 Free Business Listing Websites: Google, Yahoo, Bing, Yelp, City Search, Merchant Circle and Topix. You will be asked to create a business profile allowing [...]

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Web Mastered

Business Intelligence, Search Engine Marketing, seo, Uncategorized, Westward Strategy, What Are People Saying on May 26th, 2009 4 Comments

Daily Sparks Tribune Business – May 21, 2009 By Jessica Garcia Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results. But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing [...]

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Becoming a Google-Approved Qualified Professional

Pay Per Click Marketing, Search Engine Marketing, Westward Strategy on April 9th, 2009 3 Comments

I’ve been working on Pay Per Click (PPC) Advertising campaigns for a little over 4 years now. I started dabbling in the online marketing space while working on a side project and quickly realized that I wanted to explore this advertising channel more. Along the way I have learned many things about ad structure, optimization, [...]

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