Search Marketing
We Have PageRank and We Don’t Care!
I find it slightly amusing and a little interesting that in the midst of this Google PageRank debacle we received out first boost in PageRank. We’re now a PR3!
The best part is, we don’t care!
I’ve been telling clients for years that PageRank doesn’t matter. Let me repeat that, PageRank does not matter. Got it? [...]
Stumbled…Big Time!
I’ve read a lot of information on the benefits and the traffic one can receive from StumbleUpon. We’ve even spent a lot of time working our clients’ sites into mix to see if they get any benefits from it. None of them have… until now. We’ve been stumbled and you can see what it did [...]
Exercise does a < body > Good!
It’s hard to believe, but the holidays are already peering at us from around the corner. If you’re like me, you are looking forward to the cornucopia of food that will be paraded about in the next few months. This year I’m trying to be proactive and actually get in shape a little bit before [...]
The Power Behind Word of Mouth Marketing
Word of Mouth Works Worldwide
eMarketer
OCTOBER 9, 2007
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Nielsen surveyed Internet users in 47 markets in Europe, [...]
The Struggle Within - Selling SEO Inside Your Own Organization
We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]
Increase Your Return on Advertising Spending (ROAS)
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
