Watch video clips from the 2010 Social Media Discussion Panel. Honest transparency with Value!

• Question 1
• Question 2
• Question 3
• Question 4
• Question 5
• Question 6
• Question 7
• Question 8
• Question 9
• Question 10
• Question 11
• Question 12
• Question 13
• Question 14
• Question 15
• Question 16
• Question 17

Promote your website automatically in Google | Yahoo | Bing and more… ExactFactor is an automated SEO service which promotes your site in search engines with no previous knowledge required. Three easy steps, and you can begin getting better search results, more traffic and more customers.

Ok, Please note that this is just a tool and that there is no guarantee that you will receive more customer BUT… what ExactFactor can do is give you some insight into what keywords and phrases you are ranking for and where exactly you fall in the results.

I receive a weekly keyword analysis report that has been automatically created for Westward Strategy. Keywords and phrases such as Reno Web Design, Reno Web Marketing and Reno Web Designer help me, the business owner, have a better understanding of how people are finding my business and more importantly how they aren’t.

See example below of part of the report you receive from ExactFactor.com.

Keyword	Direction
nevada internet marketing
nevada seo
nevada web design
nevada web designer
nevada web marketing
reno internet marketing
reno seo
reno seo agency
reno web design
reno web designer

The following 12 step optimization checklist will bring you one step closer to maximizing your revenues with smart web design.

1.) Choose a domain name, that is a URL, that is descriptive of what your website will represent:

• Your business name (ex. WestwardStrategy.com)
• Your first and last name (ex. KristyCrabtree.com) or
• Keyword specific phrase (ex. WestwardDesignGroup.com)

2.) Decide what keywords and/or phrase targets the visitors you are looking for, and that best describes what your business offers.

3.) Sub directory names using keywords or phrases should use hyphens in the url: http://url.com/descriptive-keyword/

4.) Title tags are the words that appear on site visitor’s browser tabs as they navigate through your site. Clearly define your title tags for each individual web page making sure that it is accurate and descriptive of the page’s content. Keep it 70 characters or less.

• (Example 1) Primary Keyword – Secondary Keyword | Brand Name
• (Example 2) Brand Name | Primary Keyword and Secondary Keyword

5.) The meta description is the primary source of information search engines review, and this is also the information that appears along with your site name in the search engine results. Clearly define your meta descriptions for each individual web page making sure that it too is accurate and descriptive of the page’s content. Keep it 155 characters or less

EXAMPLE: Keyword/Phrase Search Results

6.) Develop keyword rich content on all pages including the keyword and/or phrase within the content

7.) Use descriptive words for your navigation when it makes sense

8.) Name all images on website with descriptive image names:

• (Example) chocolate-lab-running.jpg vs. img0893.jpg

9.) The title tags are the words that visitor’s click to reach the hyperlinks behind them. Add descriptive title tags to anchor links

• (Example) title=” Descriptive Title Tag” vs. title=”Click Here”

10.) Setup Google Analytics and see who’s visiting your website and who’s giving you referral’s: http://www.google.com/analytics

11.) Create a sitemap and submit to Google Webmaster Tools and other search engines. The free tools give you a look under the hood at your website performance: https://www.google.com/webmasters/tools

12.) Add new website to local free business listings and other free directory sites

__________________________________________

Contributed by Kristy Crabtree
Westward Strategy & Design Group

See you next week for another Tidbit!

Use good anchor text that relates to the page you are linking to and if possible use text that is found within your title tag, description or page headlines. Of course this may mean rewriting some of these elements to be more optimized to your targeted key phrase.

See you next week for another Tidbit!

With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines.
Disallow: /admin/
Note: change “admin” to whatever directory or page has your CMS login on it. For example in WordPress this would be:
Disallow: /wp-login.php
For good measure you could also add this meta tag to the head of your login page or the index page in your login directory.
meta name="robots" content="noindex, nofollow"

See you next week for another tidbit!