Reno SEO, Web Design & Internet Marketing

A checklist to use during the development process
Are you ready to build a website for your small business or for yourself? There are simple search engine optimization steps you should consider during the development process.
The following 12 step optimization checklist will bring you one step closer to maximizing your revenues with smart web design.
1.) Choose [...]

Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site.
Use good anchor text that relates to the page you are linking [...]

Do not allow your administration page to get indexed by the search engines
With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines.
Disallow: /admin/
Note: change “admin” to whatever directory or page has your CMS login on it. For [...]

Daily Sparks Tribune
Business – May 21, 2009
By Jessica Garcia
Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results.
But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing strategy works.
He makes his [...]

Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]

To compliment our “10 Questions You Should Ask a Prospective Web Design Company” we have put together this list of 10 questions you should ask any SEO company you may be interviewing. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags [...]

You can advertise in many ways, from web based to print to word of mouth, but how do you actually get customers and build a clientele? How are your marketing strategies working for you? Do you constantly have to followup to get clients?
Here are just some ways that Westward Strategy Builds Client Trust
1: Testimonials
Westward [...]

Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community.  The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.”
Titles
Hello my name is Fred and there’s [...]

Mark all of these as “Must Read”.

Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Time to be creative — and cost-efficient — in marketing
Top 7 Reasons Why It’s Better to Hire a Freelance Designer or Small Design Firm Than a Large Design Company
Do We Need Another Web Browser?
Traffic trends for Digg vs. nine other [...]

If you were looking for more reasons to hire a search engine optimization firm maybe this article and the data from the Pew Internet & American Life Project will give you all the reasons you need.
Pew found that the use of search engines, both the large generic kind and the small site specific kind, has [...]