Archive for seo

Real content reigns supreme KING

Business Intelligence, Search Engine Marketing, seo, SEO Tidbit, Web Design Tidbit, Westward Strategy on March 1st, 2011 No Comments

Just when you thought that ‘Real Website Content’ would never matter in search results again…. Seems we are having another flashback — goin’ back to basics. Real content reigns supreme KING at the end of every day. Google’s Search Cleanup Has Big Effect By AMIR EFRATI Google Inc.’s move last week to lower the search [...]

Social Media Discussion Videos

Business Intelligence, Search Engine Marketing, seo, SEO Tidbit, Web Design Tidbit, Westward Strategy on June 14th, 2010 No Comments

Watch video clips from the 2010 Social Media Discussion Panel. Honest transparency with Value! Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11 Question 12 Question 13 Question 14 Question 15 Question 16 Question 17

Top 18 Featured WordPress Sites

Client Successes, Search Engine Marketing, seo, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on March 31st, 2010 No Comments

Businesses are realizing that they don’t necessarily need a custom built CMS system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability. Take a look at WordPress as a solution for your business. Top 18 Featured WordPress Sites View Westward Strategy’s WordPress Client Showcase 1. [...]

SEO Checklist for Your New Website

seo, SEO Tidbit, Tips and Tricks, Web Design Tidbit on January 15th, 2010 9 Comments

A checklist to use during the development process Are you ready to build a website for your small business or for yourself? There are simple search engine optimization steps you should consider during the development process. The following 12 step optimization checklist will bring you one step closer to maximizing your revenues with smart web [...]

SEO Tidbit – June 22, 2009

Natural Search Engine Optimization, seo, SEO Tidbit, Tips and Tricks on June 22nd, 2009 No Comments

Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site. Use good anchor text that relates to the page you are [...]

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SEO Tidbit – June 8th 2009

Natural Search Engine Optimization, seo, SEO Tidbit, Tips and Tricks on June 8th, 2009 1 Comment

Do not allow your administration page to get indexed by the search engines With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines. Disallow: /admin/ Note: change “admin” to whatever directory or page has your CMS login [...]

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Web Mastered

Business Intelligence, Search Engine Marketing, seo, Uncategorized, Westward Strategy, What Are People Saying on May 26th, 2009 4 Comments

Daily Sparks Tribune Business – May 21, 2009 By Jessica Garcia Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results. But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing [...]

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Why Do You Blog?

Business Intelligence, Natural Search Engine Optimization, seo, Strategic Planning on April 16th, 2009 1 Comment

Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]

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