Strategic Planning
Reviewing SEO & Web Related Topics from the Past
Every now and again a day comes along where posts pop up all over the web on topics we’ve covered here on this blog before. Today is one of those days. Below are the new articles and our previous take on the topic. Enjoy!
How 3 Lines of Code Can Improve Your Rankings Our Post from [...]
Don’t Let Your Developer Trash Your Search Engine Rankings
It is fairly common for a website overhaul or redesign to include a significant change in the technologies used on the site. With the rate at which most companies redesign their site the web technologies in scripting languages, content management tools, and coding standards can make leaps and bounds often times leaving their site and [...]
Strategy and Design - A Symbiotic Relationship
When was the last time you involved a designer in a business strategy meeting or discussion?
If you laughed at that question, you may rethink your response at the end of this article.
Strategy has a direct impact on design. By that I do not mean just web strategy or marketing strategy. If your business [...]
SEO Do’s and Don’ts: Submitting to Search Engines and Directories
Part 4 of our SEO Do’s and Don’ts series is inspired by a direct mail spam on SEO. They claimed they would submit your website to 2,000 new search engines every month! Every month! If you fall for these kind of outrageous statements you’re better off pulling a couple thousand dollars out of your pocket [...]
Forget Web 2.0, Let’s Talk About Integrated Marketing
I hate the term “Web 2.0″ or “Web two dot ooh” as I recently heard someone say. It was born from marketers needing a way to classify those sites that didn’t fit anywhere else or that used certain technologies that were not prevalent at that time. Now that term is the bane of my existence. [...]
The Web is No Longer About Presence, It’s About Identity
We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses.
It always amazes us the number of companies that simply have a web presence, a mentality prevalent [...]
