Archive for Strategic Planning

WordPress Recommended for Small Businesses and Non-Profits

Business Intelligence, Strategic Planning, Tips and Tricks, Web Design on March 9th, 2010 No Comments

Small businesses and non-profits are beginning to realize that they don’t necessarily need a custom built CMS system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability – and not to mention… it’s FREE?
Blog or use it as a Content Management System, WordPress is the [...]

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Marketing Testimonials & References Matter Most

Strategic Planning, Tips and Tricks, Uncategorized, What Are People Saying on January 25th, 2010 No Comments

How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down testimonials, referrals and real data to back it up.
Testimonials are and should be considered true marketing if they are written honestly, with real facts and the [...]

Why Do You Blog?

Business Intelligence, Natural Search Engine Optimization, SEO, Strategic Planning on April 16th, 2009 1 Comment

Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]

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How Westward Strategy Builds Client Trust

Client Successes, Portfolio, SEO, Search Engine Marketing, Strategic Planning, Web Design, Westward Strategy, What Are People Saying on February 24th, 2009 No Comments

You can advertise in many ways, from web based to print to word of mouth, but how do you actually get customers and build a clientele? How are your marketing strategies working for you? Do you constantly have to followup to get clients?
Here are just some ways that Westward Strategy Builds Client Trust
1: Testimonials
Westward [...]

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The Questions You Should Ask a Prospective Web Design Agency

Business Intelligence, Definitions, Portfolio, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on January 8th, 2009 1 Comment

After having met with several discruntled and frankly over promised and under delivered small businesses, I thought it would be best to re-distribute a helpful post from 2007 that still holds extreme value during these slower economic times: Top 10 Questions You Should Ask a Prospective Web Design Agency.
1 ) How long have you [...]

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Online Marketing and Economic Downturn Discussions are Hot Again

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, Search Engine Marketing, Strategic Planning on December 1st, 2008 5 Comments

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

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Humboldt County, Nevada – Job Search Website Now Available

Client Successes, Portfolio, Strategic Planning, Web Design, Westward Strategy on August 1st, 2008 1 Comment

The Humboldt Development Authority has recently launched a new website service to help local businesses find employees. WinnemuccaWorks.com – A free service that lets all local employers create an account and then post job openings.
“We think this new site will be a state-of-the-art platform for getting employer’s and job seekers together. One of the [...]

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SEO Myth: Having a Blog Means Top Rankings

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing, Strategic Planning, Tips and Tricks on July 7th, 2008 13 Comments

Webmasters and site owners everywhere are looking for the holy grail of search engine optimization. They’re looking for that one thing they can do to get top rankings in the search engines. They want SEO to be easy. They don’t want to invest in time-consuming link building, article marketing, social media marketing, or website usability [...]

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Green Marketing in an Economic Downturn

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, SEO, Search Engine Marketing, Strategic Planning on July 2nd, 2008 1 Comment

Everyone wants to go green. It’s become hip to be environmentally conscience. At the same time we’ve hit very uncertain economic times. Every day we read headlines on record setting gas prices and more housing foreclosures. With things looking so uncertain many businesses are searching for ways to utilize their greenbacks more effectively, but also [...]

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Westward Strategy: E-marketing Enhances the Bottom Line

Business Intelligence, Client Successes, Email Marketing, Portfolio, Strategic Planning, Web Design, Westward Strategy, What Are People Saying on June 13th, 2008 2 Comments

Sparks Tribune – BUSINESS
Jun 12, 2008
by Jessica Garcia
It’s the axiom of the Internet versus standard paper mailing: Technology has become the predominant source of information. Can two forms of advertising and marketing co-exist?
They can – and they should, local businesswoman Kristy Crabtree said.
But making the transition to e-marketing might just give a business the [...]

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