Strategic Planning
SEO Do’s and Don’ts: Submitting to Search Engines and Directories
Part 4 of our SEO Do’s and Don’ts series is inspired by a direct mail spam on SEO. They claimed they would submit your website to 2,000 new search engines every month! Every month! If you fall for these kind of outrageous statements you’re better off pulling a couple thousand dollars out of your pocket [...]
Forget Web 2.0, Let’s Talk About Integrated Marketing
I hate the term “Web 2.0″ or “Web two dot ooh” as I recently heard someone say. It was born from marketers needing a way to classify those sites that didn’t fit anywhere else or that used certain technologies that were not prevalent at that time. Now that term is the bane of my existence. [...]
The Web is No Longer About Presence, It’s About Identity
We spend a lot of time online, after all it is our job. We’ve seen hundreds if not thousands of business web sites ranging from the mom and pop sandwich shop down the street to established medium sized businesses.
It always amazes us the number of companies that simply have a web presence, a mentality prevalent [...]
Stumbled…Big Time!
I’ve read a lot of information on the benefits and the traffic one can receive from StumbleUpon. We’ve even spent a lot of time working our clients’ sites into mix to see if they get any benefits from it. None of them have… until now. We’ve been stumbled and you can see what it did [...]
Remove the Negative Words in Your Advertising and Marketing
We often don’t realize it, but negative words have a strong impact on the way we process communications and store information. Some of this information may be elementary, but it is so often overlooked in marketing I feel I have to write on it.
The most abused negative word in marketing and advertising is “Don’t”. [...]
RFP - Random Friday Post
This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty.
Pick a good message and use complete grammatically correct sentences.
If you have crappy handwriting, have someone else write [...]
