Strategic Planning
RFP - Random Friday Post
This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty.
Pick a good message and use complete grammatically correct sentences.
If you have crappy handwriting, have someone else write [...]
The Power Behind Word of Mouth Marketing
Word of Mouth Works Worldwide
eMarketer
OCTOBER 9, 2007
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Nielsen surveyed Internet users in 47 markets in Europe, [...]
In-house or Outsourcing?
Does a website created by in house IT or “graphics” people save money or cost money? Using your in-house people to create your corporate website could save a couple thousand dollars. It can also cost you tens of thousands of dollars in lost sales.
Many CEOs think that the worst thing about having their website created [...]
Increase Your Return on Advertising Spending (ROAS)
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
eMarketer
Print and Digital Need Not Compete
AUGUST 27, 2007
Get Your Free Marketing Wisdom for 2007 Special Report
Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
OVERVIEW
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, [...]
