Archive for Strategic Planning

The Power Behind Word of Mouth Marketing

Search Engine Marketing, Strategic Planning, Tips and Tricks, Uncategorized, Web Design on October 9th, 2007 No Comments

Word of Mouth Works Worldwide eMarketer OCTOBER 9, 2007 The unbiased opinion is trusted around the globe. There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. Nielsen surveyed Internet users [...]

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In-house or Outsourcing?

Business Intelligence, Strategic Planning, Tips and Tricks, Web Design, Westward Strategy on September 29th, 2007 No Comments

Does a website created by in house IT or “graphics” people save money or cost money? Using your in-house people to create your corporate website could save a couple thousand dollars. It can also cost you tens of thousands of dollars in lost sales. Many CEOs think that the worst thing about having their website [...]

Increase Your Return on Advertising Spending (ROAS)

Business Intelligence, Definitions, Search Engine Marketing, Strategic Planning, Uncategorized, Westward Strategy on August 28th, 2007 1 Comment

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group) Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents) eMarketer Print and Digital Need Not Compete [...]

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Get Your Free Marketing Wisdom for 2007 Special Report

Business Intelligence, Strategic Planning, Tips and Tricks on August 9th, 2007 No Comments

Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports. OVERVIEW Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual [...]

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