Archive for Tips and Tricks

SEO Myth: Having a Blog Means Top Rankings

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing, Strategic Planning, Tips and Tricks on July 7th, 2008 13 Comments

Webmasters and site owners everywhere are looking for the holy grail of search engine optimization. They’re looking for that one thing they can do to get top rankings in the search engines. They want SEO to be easy. They don’t want to invest in time-consuming link building, article marketing, social media marketing, or website usability [...]

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Reviewing SEO & Web Related Topics from the Past

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Strategic Planning, Tips and Tricks on April 29th, 2008 No Comments

Every now and again a day comes along where posts pop up all over the web on topics we’ve covered here on this blog before. Today is one of those days. Below are the new articles and our previous take on the topic. Enjoy! How 3 Lines of Code Can Improve Your Rankings     Our Post [...]

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Don't Let Your Developer Trash Your Search Engine Rankings

Natural Search Engine Optimization, Strategic Planning, Tips and Tricks on April 17th, 2008 1 Comment

It is fairly common for a website overhaul or redesign to include a significant change in the technologies used on the site. With the rate at which most companies redesign their site the web technologies in scripting languages, content management tools, and coding standards can make leaps and bounds often times leaving their site and [...]

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Vanity in Your Address Bar – WWW or no-WWW

Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Web Design on February 20th, 2008 3 Comments

This is one of those elliptical conversations that seems to never really go away, it just keeps coming back again and again. This time around it is SitePoint that tossed the boomerang in one of their blogs. As they say this is really a rather geeky topic that stays mid-brain with most designers and developers, [...]

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SEO Do's and Don'ts: Submitting to Search Engines and Directories

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Strategic Planning, Tips and Tricks on January 10th, 2008 No Comments

Part 4 of our SEO Do’s and Don’ts series is inspired by a direct mail spam on SEO. They claimed they would submit your website to 2,000 new search engines every month! Every month! If you fall for these kind of outrageous statements you’re better off pulling a couple thousand dollars out of your pocket [...]

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RFP – Random Friday Post

Business Intelligence, RFP - Random Friday Post, Tips and Tricks on January 4th, 2008 No Comments

This is my favorite snake oil salesman trick I have seen yet (click image for full size image). Make your offer letter look like an invoice and bank that people will pay it without thoroughly reading it! Brilliant! They’re really counting on two things here: You’re too stupid to understand what this is and you’ll [...]

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SEO Do's and Don'ts: Copywriting

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Uncategorized on January 3rd, 2008 No Comments

We’re kicking off 2008 with part 3 of our Do’s and Don’ts series with some copywriting tips. Do: Add new copy and/or update current copy on a regular basis. Search engine spiders like new content. Do: Focus your copy on one or two keywords or phrases. Depending on the overall length of your copy also [...]

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SEO Do's and Don'ts: Website Architecture (Structure)

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Web Design, Westward Strategy on December 17th, 2007 3 Comments

This is part two of our Do’s and Don’ts series. The purpose here is to provide quick actionable snippets of information to help you avoid any pitfalls in developing a strong web identity. Do: Link to every page of the site from at least one other page on the site. Do: Use absolute links in [...]

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RFP – Random Friday Post

Business Intelligence, Email Marketing, RFP - Random Friday Post, Tips and Tricks on December 14th, 2007 No Comments

Whenever you are going to be communicating with a mass of people, no matter the medium you plan to use, make sure you have at least one other person proofread your copy. All of your copy, even the subject line. This email would have made a much larger impact and probably sold more tickets for [...]

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SEO Do's and Don'ts: Link Building

Business Intelligence, Definitions, Natural Search Engine Optimization, Tips and Tricks, Westward Strategy on December 12th, 2007 No Comments

This is part one of a Do’s and Don’ts series I hope will help dispel some of the misinformation clients and prospects have stated to us lately about SEO. I can understand how the average business owner or webmaster can become confused by all information, often conflicting information, that is out there on the net [...]

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