Archive for Tips and Tricks

Dirty Words You Shouldn't Say (in Email Subject Lines)

Business Intelligence, Email Marketing, Tips and Tricks, Westward Strategy on August 21st, 2007 1 Comment

I’m sure you know the obvious ones from George Carlin (NSFW), but Marketing Profs has posted a list of the top 100 you shouldn’t use in subject lines… ever. If you’re doing any email marketing or even considering doing email marketing print this list and keep it nearby. There are a few that caught us [...]

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How to get search engines to pay attention

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Westward Strategy on August 20th, 2007 1 Comment

The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up [...]

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10 Questions You Should Ask a Prospective Web Design Company

Business Intelligence, Tips and Tricks, Web Design, Westward Strategy on August 2nd, 2007 3 Comments

As a follow up to yesterday’s article on protecting your website and domain I thought I would provide 10 questions you should ask a prospective web design and development company. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags early in [...]

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Protect Your Website and Domain

Business Intelligence, Tips and Tricks, Westward Strategy on August 1st, 2007 No Comments

This month seems to be the month of horror stories from clients and prospects. Many of them have relayed stories of current or previous “solutions providers” that have taken them on some wild rides in terms of service and support. So we hope to provide a little bit of advice to business owners on how [...]

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The SEO Glossary – Industry Jargon Defined

Business Intelligence, Definitions, Search Engine Marketing, Tips and Tricks on July 30th, 2007 1 Comment

Whether you’re just looking to pick up a few new terms or you want to scour all the jargon forwards and backwards, the gang over at SEOmoz has created a great SEO Glossary for anyone interested in all the fun terms and acronyms that are essential to today’s search marketing professionals. Most of it is [...]

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Why We're Not Adding a Sphinn It Button to Our Blog

Business Intelligence, Tips and Tricks, Westward Strategy, What Are People Saying on July 23rd, 2007 1 Comment

I’m sure most of you read that headline and said “What’s a Sphinn it button?” Which is exactly the reason we’re not adding one to the blog. Sphinn.com is, according to the website, “a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take [...]

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