I just received a phone call for prospective business… WOOHOO, right! When I asked how they heard about me, they mentioned that they had cut out an article from the RGJ dated back July 2008. Not only that – when they Googled my name – they ran across the article again from a post I added to [...]
How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down testimonials, referrals and real data to back it up.Testimonials are and should be considered true marketing if they are written honestly, with real facts and the [...]
Daily Sparks Tribune Business – May 21, 2009 By Jessica Garcia Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results. But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing [...]
How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down to testimonials and references. True Website and Marketing Testimonials, References and ‘Real’ Outcomes Matter Most Testimonials are and should be considered true marketing if they are [...]
You can advertise in many ways, from web based to print to word of mouth, but how do you actually get customers and build a clientele? How are your marketing strategies working for you? Do you constantly have to followup to get clients? Here are just some ways that Westward Strategy Builds Client Trust 1: [...]
By Marian Bond • business@rgj.com RGJ Business Section: July 22, 2008 After being a Web design developer for a local company, Kristy Crabtree decided to open her own company. Westward Strategy & Design Group was established to offer professional services to the small companies that might not want to invest large sums of money to [...]
I came across this article over the weekend, which propelled me to take a look at the Opera Web Standards Curriculum. I have not delved into it too deep yet, but on the surface it seems to be a fantastic resource for anyone looking to push themselves and their web design coding practices forward. I [...]
Sparks Tribune – BUSINESS Jun 12, 2008 by Jessica Garcia It’s the axiom of the Internet versus standard paper mailing: Technology has become the predominant source of information. Can two forms of advertising and marketing co-exist? They can – and they should, local businesswoman Kristy Crabtree said. But making the transition to e-marketing might just [...]
