So in the first part of my little rant here, I discussed the training, or lack thereof, of designers and developers and how it has ingrained in them the techniquess more often than not used in today’s coding of websites and applications. Today I will cover the argument that they do not have enough time to learn new ways of coding.
This argument comes up more often than the first. Interface developers always complain they never have enough time to learn new standards of practice. Let me put it this way – are you saying you don’t have the time to give your clients a greater return on their investment? You don’t have time to advance your skillset to make your job easier, less time consuming and more consistent? If you answered yes to these questions send all your clients to us and stop reading now. (Hey, it’s worth a shot!)
In all seriousness though, if you could be guaranteed of the above benefits, why would you not want to start learning these techniques? How many times have you had to wade through dozens if not hundreds of pages to change all the font tags or scoured nested tables to find all of the content to update? On average our sites that are built using structured markup and divs use just 200 lines of markup and that could easily be cut by a third if we weren’t so damn picky about the format of our code. Mind you, that is just the markup and does not include the content.
Need to change a heading style – no problem! Just load up the CSS and change it in one place! Put your waders away and stop straining your eyeballs, one change in one place and you’re done!
Now is it easy learn these new rules and syntax? Hell no! But it’s not rocket science either. Just like anything it takes practice and dedication to get it perfect. My suggestion – start small. Start by stripping out all the presentation markup for your content. Take out all the deprecated font tags and spans that have no structure. Replace with paragraphs, headings, and unordered lists. Create a simple stylesheet and link it to your page. There you go! You’re on your way to becoming a css guru. Call me when you’ve reached zen master level and we’ll do battle.
Next time I will discuss all the benefits of your new skill set and where to go to get information on your path to enlightenment. Join me!
This is a bit of a soapbox rant aimed at other designers and developers, but one the general audience of our readers should enjoy as well.
Ok, maybe that’s a little harsh, but tables for layout is stupid. It’s hard to believe four years after that little diddy was published this conversation would still be relevant. Why have we, as designers and developers, become complacent? Stagnant if you will. Has the internet become boring? Sure, if you had the wads o’ money Mark Cuban does the internet might be boring. I’m sure thousands of businesses, designers, developers and marketers would disagree (strongly), but I digress.
So why is it taking so long for web standards to become the standard? I think for many interface developers it comes down to two problems – training, or lack thereof, and time. I believe these are ridiculous, petty arguments when viewed in the grand scheme of the benefits to client and self of implementing and coding to a modern standard.
Many, if not the majority, of the code jockeys out there learned to write html haphazardly through chance and circumstance by choice or by force round about the time of the big bubble, when the internet was in her infancy and many didn’t know better. They knew they could beat the browsers and create any kind of layout they wanted by changing the columns, rows, and cells of a data table. Accompanied by abuse of the transparent gif image and border=”0″ they beat the purpose and semantics out of each and every html tag until they were satisfied with their pixel-perfect layouts. The browsers never complained. They took everything these tag slingers could throw at them and figured out some way to display it. And so their methods were ingrained and passed on to other code jockeys for replication in their haphazard tradition.
Slowly the browsers became aware of the poisoned tag soup they were swilling. By then it was too late to abandon the millions of malformed, nested tables out there.Only when the jockeys began to realize their good intentions had created document after document with no hierarchy, no meaning or semantics, did some begin to look for a better solution.
Creating a table layout is easy, systematic, and not complicated for the brain to process. Not to say I haven’t seen some pretty complicated table layouts, but for the majority of the time to process transforming a graphic to a grid begins in the top left corner and works across the columns of that row to the end and then moves down to the next row and so on and so forth. A standards or “div” layout shatters that thought process and blows all the years of training and know-how of the jockey out of the water.
They’re now required to think about blocks or groupings of elements, how those elements build relationships with other blocks and the hierarchy of each, not in a graphical perspective but in a coding perspective. Why not in a graphical perspective? Because we have a new boy wonder, a super hero he-man to solve all of our presentation pixelation problems – Cascading Style Sheets.
Many jockeys cannot make this leap of gray matter marvel, for the old process is so ingrained in the fleshy folds of stuff between their ears. It’s natural for humans to fear the unknown, to fear change, but only through the admission and conquering of our own fears can we become better humans and therefore better jockeys.
So I stand with many others and humbly make this sermon. Stand up fellow jockeys, shed your shields of transparent images and your swords of colspans and join us in a new battle to build a better web.
Join me tomorrow as I beat down the argument of “I don’t have time to learn new ways to code”.
Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
Print and Digital Need Not Compete
AUGUST 27, 2007
The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up a hard copy at numerous locations around town or read it on their website.
How to get search engines to pay attention
Kristy Crabtree with Chris Gandolfo
The days of putting up a Web page then waiting for it to show up on the first page of any search engine are long gone. Today it takes time and effort to see your site in the first couple pages of results.
However, most site owners and webmasters do not know where to begin. By following these 10 steps you can increase your Web siteÃ¢â¬â¢s natural search optimization and get the search engines to take notice.
1. Optimize for keyword content
To get listed correctly in the search engines, each page of your site needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process, choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site? Pick one core term for each page and write the optimized text around it. To brainstorm top phrases for your industry try reviewing your competitorsÃ¢â¬â¢websites.
2. Write unique title tags
The title tag of your page is the most important factor to consider when optimizing your web page for the search engines. This is because most engines place a high level of importance on information found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results.
The title tag appears as the description of the page at the top of your browserÃ¢â¬â¢s window. It should be a complete sentence that includes your term(s) for that page. Do not overstuff these tags or your website will be penalized in the search results!
3. Implement quality Meta content
Meta is a part of the page html code human visitors to your site rarely see. It is used by search engine visitors (robots or bots) to help them determine what the page is about.
Description Meta should be one or two core-term enriched sentences that do not exceed 250 characters.
Keyword Meta is a space-separated list of terms relating to your page. The core term should appear at the beginning and end of this list. Limit the number of characters to 1,024, including spaces.
4. Content is king
The page content is one of the most important factors to letting visitors and the search engines know what it is you are offering.
Improve your content and you will improve your listings in search engines. Each page should have at least 200 words of copy and include your keyword terms. The most important aspect of writing for the Web is that you write for the human visitors, not the search engines.
5. Use image alt text wisely
Each image on your page can include a keyword phrase that relates to the image. This text will also help those that may have their images turned off when visiting your site. This text can be included in the alternate or Ã¢â¬ÅaltÃ¢â¬Â? attribute of the html code for an image. The important thing is to describe the image first and then try to work in key terms.
6. Use a robots.txt file to tell search engines where to go
This simple text file is a roadmap of your web site. It should be placed in the root directory of your site, and it tells the search engine spiders which sections they should go into and which ones they are not allowed in. It is one of the easiest tactics you can use to help ensure your site gets crawled. ItÃ¢â¬â¢s also one of the most overlooked opportunities.
7. Use a Sitemap.xml file, and keep it up to date
A sitemap file is a source of information for the search engines, like your robots.txt file. It tells them the location of all the sections and pages of your Web site, how important each of those sections are to your site, and most importantly when those sections were last updated.
Most importantly, when you change your content, update your sitemap file!
8. Get rid of duplicate content
ItÃ¢â¬â¢s easy to use the same content for multiple pages on your site, especially if youÃ¢â¬â¢re a retailer and the manufacturer has already provided lots of content for you. However, every time you use the exact same content you are taking a chance that the search engines will throw your site out of their results, thereby negating all of your hard work to get there in the first place.
Take the time to rewrite content for each page, regardless of how similar it may be to another page. Get rid of mirrored sites or completely rewrite these as well. Also, rewrite an article two or three times for use in article marketing or syndication.
9. Create custom error pages
If a visitor accidentally stumbles into a section that does not exist anymore, their browserÃ¢â¬â¢s default Ã¢â¬ÅPage Not FoundÃ¢â¬Â? message does not give them a way to get back into the content of your site.
However, it is very easy to set up custom error pages that have the same look and feel as the rest of your site. They will help keep visitors and therefore search engine spiders from reaching a dead end in your site and leaving.
10. Get validated!
First, validate your code for well-formed HTML. The rules of HTML have changed quite significantly over the years, and it is no longer optimal for you or your webmaster to generate messy, broken mark up.Although not a requirement from the search engines, both Google and Yahoo mention it in their guidelines for Webmasters.
Second, validate your entire Web site through Google and Yahoo. This is a simple task that involves uploading a file to your Web siteÃ¢â¬â¢s root directory or adding information to your meta tags.You can find more information on this process in the search enginesÃ¢â¬â¢ Webmaster guidelines.
This tip also serves to build a level of trust with the search engines and lets them know that your site is a current and active. This is a major component in determining how often your Web site is visited by the search engines.
The 10 tips presented here are just the beginning of a well-optimized Web site. The depth of a successful natural search optimization strategy is beyond the scope of this article, but we hope this guide will help site owners and Webmasters improve their natural search optimization.
Kristy Crabtree is the owner of Westward Strategy & Design Group in Sparks, and Chris Gandolfo is a marketing and design specialist with the firm. Contact them at (775) 720-3521.
Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, including: BMW, Motorola, GMAC and Savvy Tot:
- Email campaign segmentation tests and results
- Blogging, podcasting and mobile marketing tips
- Search marketing tactics and offline advertising
- Web site design and social networking done right
Review The Top Marketers Learnings
Sponsored by Omniture
This month seems to be the month of horror stories from clients and prospects. Many of them have relayed stories of current or previous “solutions providers” that have taken them on some wild rides in terms of service and support. So we hope to provide a little bit of advice to business owners on how they can avoid a few pitfalls in their online journey.
Protecting Yourself and Your Web Presence
Avoid the just “get’r done” attitude by refusing to let any one employee or partner hold all the chips. When a domain is registered for your company make sure more than one internal person is listed on the contacts for that domain. One of the hardest things to do is prove to a registrar that you are who you say you are when your name isn’t associated with the domain in any way.
If you are working with an outside vendor ask them to put you down as the administrative contact and themselves as the technical contact. The same rule holds true for internal employees. Irate ex-employees have been known to do strange things when they leave. The last thing you want is your domain forwarded to some “adult novelty” website.
Your Site is Hosted Where?
Another difficult thing to do is get access to, or copies of, your website if you don’t know where it is hosted. Make sure the site is hosted by a reputable hosting provider or in a true, secure colocation facility. Ask for proof of this arrangement. If you vendor or employee is doing everything on the up and up they should not have a problem providing this.
The last thing you want is to have them hosting your site on some server in their living room, garage, or even their bathroom. I have seen this. The person responsible said the room’s exhaust fan helped cool the server. I’m not making this up.
If the server in any of the scenarios above were to crash it is possible your website files could be lost forever. Reputable providers take into account redundant measures to ensure your site files are backed up and your website remains accessible nearly 100% of the time. Sometimes you have to pay a little bit more for this backup service, but trust me it is worth every penny.
I invite you to share your own horror stories and how you resolved the issue by leaving a comment below.
Whether you’re just looking to pick up a few new terms or you want to scour all the jargon forwards and backwards, the gang over at SEOmoz has created a great SEO Glossary for anyone interested in all the fun terms and acronyms that are essential to today’s search marketing professionals. Most of it is serious, but there are a few funny bits like:
SMWC (Slapping Myself With Celery) indicates an extreme reaction similar to a “spit take” but more vegan-trendy. Often combined with other exclamatory acronyms. – WTF/SMWC, or perhaps ROTFL/SMWC.
While their list format is not the easiest to get through, this is the most complete list I have seen. I also recommend the SEO Dictionary for quick reference.
I’m sure most of you read that headline and said “What’s a Sphinn it button?” Which is exactly the reason we’re not adding one to the blog.
Sphinn.com is, according to the website, “a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others”.
A Sphinn it button, if placed here, would allow you to click on it and cast your vote for this post as a newsworthy search marketing topic.
Think Digg.com for search marketing. It’s a fantastic idea and a great website that is garnishing a lot of attention and praise in the search marketing arena. I believe in the concept as well as the site, heck I’ve even subscribed to the RSS feed.
Which again, is the reason we’re not adding a sphinn button to the blog. You, our loyal and dear reader, are not like me (one me is enough thank you) and you probably could give a rat’s hind end about the ins and outs of search marketing. After all you have a business to run! You don’t have time to become a search marketer, which is probably the reason why you’re here. You are the type of person we want here, the business owner or person in charge of marketing for your company, that wants to take a peak around, see what we’re up to, and maybe get some advice.
We’re not running a blog for search marketers. The search marketing industry at large, much like the design community at large, needs to stop speaking to ourselves and start communicating and educating the business community at large.
Which is exactly the reason why we’re not adding a Sphinn button to our blog.