Reno SEO, Web Design & Internet Marketing

Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site.
Use good anchor text that relates to the page you are linking [...]

Do not allow your administration page to get indexed by the search engines
With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines.
Disallow: /admin/
Note: change “admin” to whatever directory or page has your CMS login on it. For [...]

Over the last couple of days I have spent quite a bit of time reviewing business blogs and compiling business blogging recommendations for several of our clients. Because many of our clients are local, a large portion of my time was spent reviewing the local business blog scene (including many of our competitors) and I [...]

To compliment our “10 Questions You Should Ask a Prospective Web Design Company” we have put together this list of 10 questions you should ask any SEO company you may be interviewing. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags [...]

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community.  The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.”
Titles
Hello my name is Fred and there’s [...]

Mark all of these as “Must Read”.

Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Time to be creative — and cost-efficient — in marketing
Top 7 Reasons Why It’s Better to Hire a Freelance Designer or Small Design Firm Than a Large Design Company
Do We Need Another Web Browser?
Traffic trends for Digg vs. nine other [...]

We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]

How you view your website and other marketing initiatives from a business perspective may determine your return on investment before you even begin. Many corporations view marketing as an expense albeit a necessary one. Marketing budgets are often among the first to be trimmed and more often than not web marketers are the first to [...]

The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up [...]