The Struggle Within – Selling SEO Inside Your Own Organization

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on September 24th, 2007 No Comments

We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they […]

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Expense or Investment?

Business Intelligence, Westward Strategy on September 5th, 2007 No Comments

How you view your website and other marketing initiatives from a business perspective may determine your return on investment before you even begin. Many corporations view marketing as an expense albeit a necessary one. Marketing budgets are often among the first to be trimmed and more often than not web marketers are the first to […]


How to get search engines to pay attention

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Westward Strategy on August 20th, 2007 1 Comment

The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up […]

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10 Questions You Should Ask a Prospective Web Design Company

Business Intelligence, Tips and Tricks, Web Design, Westward Strategy on August 2nd, 2007 2 Comments

As a follow up to yesterday’s article on protecting your website and domain I thought I would provide 10 questions you should ask a prospective web design and development company. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags early in […]

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