Becoming a Google-Approved Qualified Professional

Pay Per Click Marketing, Search Engine Marketing, Westward Strategy on April 9th, 2009 3 Comments

I’ve been working on Pay Per Click (PPC) Advertising campaigns for a little over 4 years now. I started dabbling in the online marketing space while working on a side project and quickly realized that I wanted to explore this advertising channel more. Along the way I have learned many things about ad structure, optimization, [...]

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Online Marketing and Economic Downturn Discussions are Hot Again

Business Intelligence, Email Marketing, Natural Search Engine Optimization, Pay Per Click Marketing, Search Engine Marketing, Strategic Planning on December 1st, 2008 5 Comments

We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]

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Top 5 On-Page Lessons From Google's SEO Starter Guide

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing on November 25th, 2008 1 Comment

Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community.  The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.”
Titles
Hello my name is Fred and there’s [...]

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A Compilation of SEO and Related Links

Business Intelligence, Natural Search Engine Optimization, SEO, Search Engine Marketing on September 3rd, 2008 No Comments

Mark all of these as “Must Read”.

Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings
Time to be creative — and cost-efficient — in marketing
Top 7 Reasons Why It’s Better to Hire a Freelance Designer or Small Design Firm Than a Large Design Company
Do We Need Another Web Browser?
Traffic trends for Digg vs. nine other [...]

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Vanity in Your Address Bar – WWW or no-WWW

Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Web Design on February 20th, 2008 3 Comments

This is one of those elliptical conversations that seems to never really go away, it just keeps coming back again and again. This time around it is SitePoint that tossed the boomerang in one of their blogs. As they say this is really a rather geeky topic that stays mid-brain with most designers and developers, [...]

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The Struggle Within – Selling SEO Inside Your Own Organization

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks on September 24th, 2007 No Comments

We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]

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Get Your Free Marketing Wisdom for 2007 Special Report

Business Intelligence, Strategic Planning, Tips and Tricks on August 9th, 2007 No Comments

Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports.
OVERVIEW
Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual Wisdom Report, [...]

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The SEO Glossary – Industry Jargon Defined

Business Intelligence, Definitions, Search Engine Marketing, Tips and Tricks on July 30th, 2007 1 Comment

Whether you’re just looking to pick up a few new terms or you want to scour all the jargon forwards and backwards, the gang over at SEOmoz has created a great SEO Glossary for anyone interested in all the fun terms and acronyms that are essential to today’s search marketing professionals. Most of it is [...]

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Why We're Not Adding a Sphinn It Button to Our Blog

Business Intelligence, Tips and Tricks, Westward Strategy, What Are People Saying on July 23rd, 2007 1 Comment

I’m sure most of you read that headline and said “What’s a Sphinn it button?” Which is exactly the reason we’re not adding one to the blog.
Sphinn.com is, according to the website, “a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part [...]

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