I’ve been working on Pay Per Click (PPC) Advertising campaigns for a little over 4 years now. I started dabbling in the online marketing space while working on a side project and quickly realized that I wanted to explore this advertising channel more. Along the way I have learned many things about ad structure, optimization, [...]
We talked about it back in July (with a bit more of a green tint), but the discussion of how beneficial all forms of online marketing can be in an economic downturn has definitely raised its head again. Rand at SEOMoz.org touches on search engine optimization in a downturn in his post today and the [...]
Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community. The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.” Titles Hello my name is Fred [...]
Google, amid much fanfare and crazed celebration, recently introduced a starter guide on search engine optimization (SEO) to the webmaster community. The PDF document is aimed at users less familiar with standard SEO techniques and those that “wish to improve their sites’ interaction with both users and search engines.” Titles Hello my name is Fred [...]
Mark all of these as “Must Read”. Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings Time to be creative â€â€? and cost-efficient â€â€? in marketing Top 7 Reasons Why It’s Better to Hire a Freelance Designer or Small Design Firm Than a Large Design Company Do We Need Another Web Browser? Traffic trends [...]
This is one of those elliptical conversations that seems to never really go away, it just keeps coming back again and again. This time around it is SitePoint that tossed the boomerang in one of their blogs. As they say this is really a rather geeky topic that stays mid-brain with most designers and developers, [...]
We had a client approach us recently who was very interested in natural search optimization and search engine marketing. They are a mid-level marketing manager who recognizes the benefits and advantages of implementing an SEO strategy. However, they also recognize their own limitations in knowledge and time. Knowing they couldn’t effectively manage this internally, they [...]
Marketing Sherpa is the Grandfather of Marketing Intelligence Online and they are always gracious with sharing Tips, Tricks and most importantly lessons learned in the field of marketing. Be sure to take advantage of their FREE Marketing Wisdom Special Reports. OVERVIEW Marketers from 110 organizations contributed test results and lessons-learned stories for the fifth annual [...]
