Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site. Use good anchor text that relates to the page you are [...]
Do not allow your administration page to get indexed by the search engines With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines. Disallow: /admin/ Note: change “admin” to whatever directory or page has your CMS login [...]
Daily Sparks Tribune Business – May 21, 2009 By Jessica Garcia Most Web users tend to ignore flashing display ads or the text ads on Google surrounding their desired search results. But to Chris Gandolfo of Sparks-based Westward Strategy and Design Group, those blurbs hold a key to determining how well a company’s Web marketing [...]
