A Lesson in Pricing – Courtesy of My Dogs’Vet

Business Intelligence on October 19th, 2007 No Comments

Earlier this week we had to take our dog, Milo, into the vet to have his teeth cleaned. We’ve owned him for 2 years and haven’t had him in for that work since we got him – we knew it was time.So I dropped the eager little guy off in the morning and got a [...]

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The Power Behind Word of Mouth Marketing

Search Engine Marketing, Strategic Planning, Tips and Tricks, Uncategorized, Web Design on October 9th, 2007 No Comments

Word of Mouth Works Worldwide eMarketer OCTOBER 9, 2007 The unbiased opinion is trusted around the globe. There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study. Nielsen surveyed Internet users [...]

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RFP – Random Friday Post

Business Intelligence, Tips and Tricks, Uncategorized on September 28th, 2007 No Comments

I attended a web seminar earlier this week where the presenter actually used the image below in a slide. I don’t even remember what he was trying to illustrate and quite honestly I ducked out of the webinar early because, well, it was bad. I mean bbaaaaddd. I think it may have been to illustrate [...]

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Increase Your Return on Advertising Spending (ROAS)

Business Intelligence, Definitions, Search Engine Marketing, Strategic Planning, Uncategorized, Westward Strategy on August 28th, 2007 1 Comment

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group) Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents) eMarketer Print and Digital Need Not Compete [...]

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How to get search engines to pay attention

Business Intelligence, Natural Search Engine Optimization, Search Engine Marketing, Tips and Tricks, Westward Strategy on August 20th, 2007 1 Comment

The Northern Nevada Business Weekly thought our SEO whitepaper – “Back to Basics: Top Ten Tips to Improve Your Natural Search Optimization” was newsworthy enough to run as a how-to in the August 20th edition of their weekly paper. I’ve taken the liberty of posting the article in its entirety below. You may pick up [...]

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10 Questions You Should Ask a Prospective Web Design Company

Business Intelligence, Tips and Tricks, Web Design, Westward Strategy on August 2nd, 2007 4 Comments

As a follow up to yesterday’s article on protecting your website and domain I thought I would provide 10 questions you should ask a prospective web design and development company. Not only will these questions give you a better understanding of who you are interviewing, but they should also raise any red flags early in [...]

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WSDG Proud Member of the Sparks Chamber

Westward Strategy on July 12th, 2007 No Comments

All of us at Westward Strategy & Desgin Group are proud to be an official member of the Sparks Chamber. Be sure to support your local Chamber and fellow Business Owners!

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