Category Archives: Business Intelligence

Social Media Business Basics visiting Hawthorne, Nevada

By | Business Intelligence, Teaching | No Comments

Social Media Business Basics visiting Hawthorne, Nevada!

I am extremely excited and very grateful to have the opportunity to share best practices and techniques on how to use social media to promote you and your business.

First steps matter in how your platforms are constructed and used. By the end of the class you will have a road map with helpful tools to successfully integrate into your social marketing strategies.

WHERE: Hawthorne, Nevada
WHEN: THURSDAY JUNE 2, 2011
TIME: 8:30am-3:30pm

Questions? Send an e-mail to Kathy Carrico at kcarrico @ unr.edu or call directly to (775) 784-6879.

Sponsored by
Nevada Small Business Development Center

Agenda items include:

  • Strengthening your on-line presence
  • Reasons to create Profiles
  • Selecting a professional email address
  • Email recommendations
  • Setup a Gravatar
  • Create a quick profile page on Google and Yahoo
  • Google Places – list your business on Google
  • What’s Your About ‘ME’ Statement?
  • Keep a Cohesive and Unified Naming Convention
  • Setting up a Twitter Account is as easy as 1-2-3
  • Twitter Definitions
  • Twitter Tools and References
  • Setting up a FaceBook Account is as easy as 1-2-3
  • FaceBook Tools and References
  • Setting up a LinkedIn Account is as easy as 1-2-3
  • LinkedIn Tools and References

Social Media Business Basics - Traveling to Northern Nevada towns to explore how social media can empower small business

Welcome to WordPress Power Point Presentation

By | Business Intelligence, Definitions, Tips and Tricks, UNR Extended Studies PPP | No Comments

More than just a blogging platform

Welcome to WordPress

Download the Welcome to WordPress Power Point Presentation

A Step by Step Guide

If you decide to move forward and develop a website here are a few steps to take in order to make it as painless as possible.

1) Figure out what you want to talk about
2) Choose a Domain Name ( www.DomainName.com )
3) Setup a Gmail Account using domain name (DomainName@gmail.com )
4) Register Domain Name
5) Setup Hosting
6) Setup WordPress One-click Install
7) WordPress – What’s it all mean
8) Select a Theme and more
9) Add and publish content
10) Start Networking
11) Build Profiles on Local Pages
12) Plus much more …

Details of Class:
Creating WordPress Blogs (NEW CLASS SCHEDULE – COMING SOON)
Create your own blog and blog-based website with WordPress, an open-source blog tool offering a wide variety of features and a large supporting community. This course will guide you through the fundamental processes for building and maintaining your blog-based website from setup and design to marketing and search engine optimization (SEO). With step-by-step guidance, you’ll learn how to develop and customize the look of your blog-based website, integrating widgets, plugins, themes and more. You’ll also learn practical ways to use your blog for business, build your personal brand, establish expertise in your field, and create and maintain new sources of potential revenue.

 

Managing your website – without the hassle!

By | Business Intelligence, Teaching | No Comments

Small businesses and non-profits are beginning to realize that they don’t necessarily need a custom built CMS (Content Management System) to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability – and not to mention... it’s FREE?

WordPress is the next best cost effective web solution for your business or personal website.

No need to purchase additional software, your site is accessible wherever there’s internet connectivity and most importantly, you own it. No monthly leasing payments.

There are also hundreds of Free and inexpensive WordPress Themes available to choose from that represent several business styles. You can make simple changes to represent your brand and brand messaging without the hassle of managing a fully custom built website. Instead you can focus your time on keeping your business successful!

Take a look at WordPress as a solution for your business or non-profit. View their Showcase and the many businesses and non-profits that are currently using WordPress as their choice for a publishing platform. The WordPress administrative area is easy to use to make updates to both your posts and pages. WordPress also keeps costs of having a dynamic website minimal because of the long lists of plugins that are available to customize your needs.

Creating WordPress Blogs begins April 26

NEW COURSE! Create your own blog and blog-based website with WordPress, an open-source blog tool offering a wide variety of features and a large supporting community. This course will guide you through the fundamental processes for building and maintaining your blog-based website from setup and design to marketing and search engine optimization (SEO). With step-by-step guidance, you’ll learn how to develop and customize the look of your blog-based website, integrating widgets, plugins, themes and more. You’ll also learn practical ways to use your blog for business, build your personal brand, establish expertise in your field, and create and maintain new sources of potential revenue. Learn more

About Kristy Crabtree
Kristy Crabtree has more than a decade of marketing and website communication experience. As owner of Westward Strategy & Design Group she knows that in today’s market, your on-line communication platforms are the core of your management and marketing strategies. Kristy is also an Instructor for Extended Studies, Social Media Marketing Certificate – teaching Creating WordPress Blogs (April 26, 27) and Online Marketing Strategies for Small Business Owners (May 10, 11).

Social media business basics visits Fallon

By | Business Intelligence, Search Engine Marketing, Strategic Planning, Tips and Tricks, Westward Strategy | No Comments

Fallon, Nevada


I am extremely excited and very grateful to have the opportunity to share best practices and techniques on how to use social media to promote you and your business.

First steps matter in how your platforms are constructed and used. By the end of the class you will have a road map with helpful tools to successfully integrate into your social marketing strategies. 

I intend to throw as much FREE information at you as possible!

First stop on the 5 City tour
for Social Media Business Basics
is beautiful Fallon, Nevada!

  • WHERE: WNC Fallon Campus & Rural Development Computer Lab, SAGE 102
  • WHEN: MONDAY APRIL 11, 2011
  • TIME: 8:30am-3:30pm

Questions? Send an e-mail to Kathy Carrico at kcarrico @ unr.edu or call directly to (775) 784-6879.

Sponsored by
Nevada Small Business Development Center

Agenda items include:

  • Strengthening your on-line presence
  • Reasons to create Profiles
  • Selecting a professional email address
  • Email recommendations
  • Setup a Gravatar
  • Create a quick profile page on Google and Yahoo
  • Google Places – list your business on Google
  • What’s Your About ‘ME’ Statement?
  • Keep a Cohesive and Unified Naming Convention
  • Setting up a Twitter Account is as easy as 1-2-3
  • Twitter Definitions
  • Twitter Tools and References
  • Setting up a FaceBook Account is as easy as 1-2-3
  • FaceBook Tools and References
  • Setting up a LinkedIn Account is as easy as 1-2-3
  • LinkedIn Tools and References

plus more if we have time!

Stillwater Wildlife Refuge - Fallon, Nevada

About the Presenter: Kristy Crabtree has more than a decade of marketing and website communication experience. As owner of Westward Strategy & Design Group she knows that in today’s market, your on-line communication platforms are the core of your management and marketing strategies. Westward Strategy & Design Group specializes in developing relationships with businesses that are in need of strategic solutions in areas of website design, social media platforms and practices.

Kristy spends much of her recreational time in various rural Nevada locations as an amateur photographer and engages in camping, hunting and fishing whenever possible.

“Unlike other Reno web design or social marketing agencies, I don’t try to be all things to all people. Instead, I focus on implementing the latest, most effective online marketing strategies that work for you and your business.”

Real content reigns supreme KING

By | Business Intelligence, Search Engine Marketing, seo, SEO Tidbit, Web Design Tidbit, Westward Strategy | No Comments

Just when you thought that ‘Real Website Content’ would never matter in search results again…. Seems we are having another flashback — goin’ back to basics.

Real content reigns supreme KING at the end of every day.

Google’s Search Cleanup Has Big Effect

By AMIR EFRATI

Google Inc.’s move last week to lower the search rankings of websites that the company said offer little useful information appears to be having a dramatic impact, according to firms that study search-engine data.

Many websites that previously ranked highly in searches for certain keywords on Google dropped sharply following the change in the company’s search algorithms, the firms found. Some of the sites that were hurt defended the quality of their content, arguing that they had been unfairly lumped with bad actors on the Internet.

Read Full Article

Nevada Web Design’s Top 13 WordPress websites

By | Business Intelligence | No Comments

Businesses are realizing that they don’t necessarily need a custom built content management system to run their website. Why not use a state-of-the-art publishing platform that focuses on aesthetics, web standards and usability. Not too mention – you own it… no monthly leasing fees and no contracts.

Take a look at WordPress as a cost effective web solution for your business. Contact Westward Strategy, a Reno Web Design Agency, for a complimentary website appraisal.

Tanamera Communities

Top 13 Featured WordPress Sites

View Westward Strategy’s WordPress Client Showcase

Tuff Scent – Scent Infused Nail PolishTM
http://tuffscent.com

MP Health Plans
http://mphealthplans.com

Silver Peak Brewery
http://silverpeakbrewery.com

Johnson-Perkins & Associates, Inc.
http://www.johnsonperkins.com

Caughlin Athletic Club
http://caughlinclub.com

Tanamera Communities, LLC.
http://tanameracommunities.com

Tanamera Commercial Brokerage, LLC.
http://tanamerabrokerage.com

Tanamera Construction, LLC.
http://tanameraconstruction.com

Tanamera Property Management, LLC.
http://tanamerapropmgt.com

Jamilian University of the Ordained
http://jamilian.org

Steamboat Hot Springs Nevada
http://steamboatsprings.org

Gary Pearl Photography – Reno Photography
http://garypearlphotography.com

Nevada Foodies
http://nevadafoodies.com

Teaching 2011 Extended Studies

By | Business Intelligence, Strategic Planning, Tips and Tricks, Web Design Tidbit, Westward Strategy | No Comments

Extended Studies Classes at UNR

Social Media Marketing Certificate – Reno

Westward Strategy, a Reno Web Design Company, and Kristy Crabtree, a Web Designer in Reno – will be teaching 2-two day courses for UNR’s Extended Studies Social Media Marketing Certificate.

The first course will be a simple step – by-step guide to getting your WordPress Blog setup, stylizing your look and feel and then creating content that will keep your audience coming back and wanting more.

The second course will focus the next steps for developing strategies using online tools effectively to improve your bottom line. In this hands-on class, you’ll learn how successful businesses large and small are using social media effectively and brainstorm social media strategies that will generate income for your business.

Creating WordPress Blogs

Apr. 26 & 27, 2011 (Tue. & Wed., 6 – 9 p.m.)
Description:

Create your own blog and blog-based website with WordPress, an open-source blog tool offering a wide variety of features and a large supporting community. This course will guide you through the fundamental processes for building and maintaining your blog-based website from setup and design to marketing and search engine optimization (SEO). With step-by-step guidance, you’ll learn how to develop and customize the look of your blog-based website, integrating widgets, plugins, themes and more. You’ll also learn practical ways to use your blog for business, build your personal brand, establish expertise in your field, and create and maintain new sources of potential revenue.

Topics will include:

  • Setting up a domain, hosting and SEO
  • Understanding the Dashboard interface
  • Selecting the best blog design theme
  • Using plugins to extend functionality
  • Creating valuable content
  • Marketing and monetizing your blog

Online Marketing Strategies for Small Business Owners

May 10 & 11, 2011 (Tue. & Wed., 6 – 9 p.m.)
Description:

You have all the tools you need for effective social media marketing — a blog and accounts on Twitter, Facebook, Google, and LinkedIn. The next step is developing strategies for using these tools effectively to improve your bottom line. In this hands-on class, you’ll learn how successful businesses large and small are using social media effectively and brainstorm social media strategies that will generate income for your business.

Topics will include:

  • Developing your website as the center of your marketing strategy
  • Using your blog to bring people to your website and enhance your website’s position
  • Leveraging Facebook to build your expertise and communicate with your customers
  • Marketing your business using LinkedIn tools to develop leads
  • Driving traffic to your business and website with Twitter
  • Strategic differences between service and product companies

Extended Studies Begins October 5-7

By | Business Intelligence, Westward Strategy | No Comments

Class begins tonight… so be gentle with me – this will be my first teaching experience with more than 20 folks at one time. There’s a lot of information out there — too much sometimes to shove all of it into one Power Point … therefore; it’s going to be a hands-on experience and we’ll try to cover as much as possible.

Topics will include:

  • The importance of a professional email address
  • Setting up your Google profile
  • Purchasing a domain name
  • Developing an “about meâ€? statement
  • Formatting a photo to use on all your online platforms
  • Setting up a WordPress blog
  • Creating Facebook, LinkedIn and Twitter accounts and linking your blog to those accounts
  • How to auto-feed content to different platforms

Extended Studies Classes at UNR