Category Archives: SEO Tidbit

SEO Checklist for Your New Website

By | seo, SEO Tidbit, Tips and Tricks, Web Design Tidbit | 6 Comments

A checklist to use during the development process
Are you ready to build a website for your small business or for yourself? There are simple search engine optimization steps you should consider during the development process.

The following 12 step optimization checklist will bring you one step closer to maximizing your revenues with smart web design.

1.) Choose a domain name, that is a URL, that is descriptive of what your website will represent:

  • Your business name (ex. WestwardStrategy.com)
  • Your first and last name (ex. KristyCrabtree.com) or
  • Keyword specific phrase (ex. WestwardDesignGroup.com)

2.) Decide what keywords and/or phrase targets the visitors you are looking for, and that best describes what your business offers.

3.) Sub directory names using keywords or phrases should use hyphens in the url: http://url.com/descriptive-keyword/

4.) Title tags are the words that appear on site visitor’s browser tabs as they navigate through your site. Clearly define your title tags for each individual web page making sure that it is accurate and descriptive of the page’s content. Keep it 70 characters or less.

  • (Example 1) Primary Keyword – Secondary Keyword | Brand Name
  • (Example 2) Brand Name | Primary Keyword and Secondary Keyword

5.) The meta description is the primary source of information search engines review, and this is also the information that appears along with your site name in the search engine results. Clearly define your meta descriptions for each individual web page making sure that it too is accurate and descriptive of the page’s content. Keep it 155 characters or less

EXAMPLE: Keyword/Phrase Search Results

Key Word/Phrase Result Image

6.) Develop keyword rich content on all pages including the keyword and/or phrase within the content

7.) Use descriptive words for your navigation when it makes sense

8.) Name all images on website with descriptive image names:

  • (Example) chocolate-lab-running.jpg vs. img0893.jpg

9.) The title tags are the words that visitor’s click to reach the hyperlinks behind them. Add descriptive title tags to anchor links

  • (Example) title=â€? Descriptive Title Tagâ€? vs. title=â€?Click Hereâ€?

10.) Setup Google Analytics and see who’s visiting your website and who’s giving you referral’s: http://www.google.com/analytics

11.) Create a sitemap and submit to Google Webmaster Tools and other search engines. The free tools give you a look under the hood at your website performance: https://www.google.com/webmasters/tools

12.) Add new website to local free business listings and other free directory sites

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Contributed by Kristy Crabtree
Westward Strategy & Design Group

SEO Tidbit – July 13th, 2009

By | SEO Tidbit, Tips and Tricks | 4 Comments

Once in a while an SEO tool comes along that becomes absolutely invaluable and so priceless that you ask yourself how you ever survived without it. One of those SEO tools that occupies a primary spot in my SEO tool belt is the SEO Blogger Plugin from Wordtracker. SEO Blogger allows you to do keyword research right from the same screen you are writing in. You don’t have to launch another application or open another tab in your browser. Simply launch the plugin from the link at the bottom of the page and you are all set. Type in a keyword and the tool will pull up all variations of that keyword and the number of searches. Add the keywords you want and the tool automatically shows you the number of times you have used that keyword or phrase in your blog post, allowing you to optimize your post as you write.

See you next week for another Tidbit!

SEO Tidbit – June 22, 2009

By | Natural Search Engine Optimization, seo, SEO Tidbit, Tips and Tricks | No Comments

Many designers, developers, content managers and webmasters forget to utilize text or body copy for navigation and internal linking structure. Part of a strong optimization process involves capitalizing on your content for in-content or contextual links which link to pages deep within you site.

Use good anchor text that relates to the page you are linking to and if possible use text that is found within your title tag, description or page headlines. Of course this may mean rewriting some of these elements to be more optimized to your targeted key phrase.

See you next week for another Tidbit!

SEO Tidbit – June 8th 2009

By | Natural Search Engine Optimization, seo, SEO Tidbit, Tips and Tricks | One Comment

Do not allow your administration page to get indexed by the search engines

With this one simple line added to your robots.txt file you can avoid having your content management system (CMS) administration or login page indexed by the search engines.
Disallow: /admin/
Note: change “admin” to whatever directory or page has your CMS login on it. For example in WordPress this would be:
Disallow: /wp-login.php
For good measure you could also add this meta tag to the head of your login page or the index page in your login directory.
meta name="robots" content="noindex, nofollow"

See you next week for another tidbit!