Category Archives: Uncategorized

Crabtree engages with Reno’s 120 West Strategic Communications

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About 120 West Strategic Communications

120 West is a unique provider of comprehensive communications campaigns aligned directly to your business goals. Working with both public and private entities, we employ strategic engagement to drive momentum and deliver measurable results.

Who is 120 West?

Partnership, performance and collaboration are our value drivers. We bring together some of the top minds in strategic planning, thought leadership and marketing innovation to provide value to our clients through powerful alliances, teamwork and collaboration.

For more information please contact Ira Gostin (775) 525-9371 or

Paintless Dent Repair DentPro Reno

Best Dent Repair in Reno

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Are you looking for an affordable way to repair those minor door dings and scratches? Give Reno’s Dent Pro a call. Eric Rembas does some amazing repair work on Cars, Trucks, RV’s, Boats and Aircraft.

No matter how careful you are, dents will happen.
Now you can keep your car looking factory fresh, no insurance deductible or hassles with forms. Enjoy convenient, flexible scheduling.  We specialize in automobile, truck and RV repair and painting within Reno, Sparks, Carson City and surrounding areas.

Reno’s Dent Repair


NevadaFoodies Ties First Place in Durham Ranch Food Challenge

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Which ‪#‎1Meats12Ways‬ recipe reined supreme in December? It’s a tie! Congratulations to Nevada Foodies Wild Game Cuisine AND Bimini Steakhouse of Peppermill Resort Spa Casino for winning this month’s recipe challenge.

Forget about the turkey and eggnog for Christmas and instead celebrate the holidays with these bold flavored Bison Adobo Tamales. Just a quick side note… these are Bison Shanks that I’m using for this recipe so you can easily substitute the Bison for Elk Shanks or Lamb Shanks.

View Full Recipe Here

Marketing Testimonials&References Matter Most

By | Strategic Planning, Tips and Tricks, Uncategorized, What Are People Saying | No Comments

How do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down testimonials, referrals and real data to back it up.Testimonials are and should be considered true marketing if they are written honestly, with real facts and the ability for new business to contact your references direct if needed. They provide the much-needed ‘proof’ for waivering prospects and can be used to convert more easily if given the ability and access.It’s easy to sell myself and make the promise that I have your businesses best interest in the forefront of my mind but it can be an up hill battle to sing my own praises when I have competitors that might brow beat me simply by price.Inorder to be able to compete in such a saturated and competitive marketplace here are four tips for how I make honest and competitive use of testimonials:1) Westward doesn’t over-edit. Our testimonials work best when they are in real people language. The real written language helps our readers connect which demonstrates that we are an honest company looking out for our clients each and every day.2) Westward uses testimonials that fit. We place appropriate testimonials along with a particular point that we are trying to make and back it up with facts. Call us on it if you want. We’d be happy to deliver the information.3) Westward never fakes it. While testimonials are crucial, we don’t take the risk to fake them. We figured that most people have well-trained ‘this is a crock’ detector and they can smell a fake a mile away. If you would like a list of our references – contact me direct: Westward always encourages specifics. Whether a client gives us a testimonial on their own or whether we ask them for one, we do ask our clients to be specific on how Westward helped them. Wouldn’t you want to know exactly what we did as far as specifics for the client rather than a bland – yeah Westward Strategy was great cause they just were!Read ‘real‘ accounts of how Westward Strategy has been an asset to clients by visiting the testimonials page, my Linked in page or any of my local associations: Better Business Bureau, eWomen Network, Sparks Chamber of Commerce or the Reno Sparks Chamber of Commerce.