Category Archives: Web Design

Web Design Tidbit – July 6th, 2009

By | Tips and Tricks, Web Design, Web Design Tidbit | No Comments

Creating a print stylesheet from scratch can be a time consuming matter and is more often than not overlooked when nearing the end of a web design or development project. One of the quickest and easiest ways to deploy a print stylesheet is to use the Hartija CSS Print Framework.

This is not an end solution and you will need to modify it to add your classes and ID’s, but it is a big boost over starting from scratch. When you’ve completed your print stylesheet simply link it like your other stylesheets.

<link rel="stylesheet" href="print.css" type="text/css" media="print">

Just make sure to set your media to print!

See you next week for another tidbit!

Testimonials, References and Real Outcomes Matter Most

By | Business Intelligence, Client Successes, Definitions, Web Design, Westward Strategy, What Are People Saying | One Comment

Better Business Bureau Accredited Business - Westard Strategy Nevada Webdesign CompanyHow do you convert a business prospect into a believer that what you are selling holds the true value regardless of what your competitors are selling? It boils down to testimonials and references.

True Website and Marketing Testimonials, References and ‘Real’ Outcomes Matter Most
Testimonials are and should be considered true marketing if they are written honestly, with real facts and the ability for new business to contact your references direct if needed. They provide the much-needed ‘proof’ for waivering prospects and can be used to convert more easily if given the ability and access.

It’s easy for us at Westward to sell ourselves and make promises that we have businesses best interest in the forefront of our minds but it can be an up hill battle to sing our own praises when we have other website and online marketing competitors that might brow beat us simply by price. Inorder to be able to compete in such a saturated and competitive internet marketplace here are four tips for how we make honest and competitive use of our testimonials:

1) Westward doesn’t over-edit. Our testimonials work best when they are in real people language. The real written language helps our readers connect which demonstrates that we are an honest company looking out for our clients each and every day.

2) Westward uses testimonials that fit. We place appropriate testimonials along with a particular point that we are trying to make and back it up with facts. Call us on it if you want. We’d be happy to deliver the information.

3) Westward never fakes it. While testimonials are crucial, we don’t take the risk to fake them. We figured that most people have well-trained ‘this is a crock’ detector and they can smell a fake a mile away. If you would like a list of our references – contact me direct:

4) Westward always encourages specifics. Whether a client gives us a testimonial on their own or whether we ask them for one, we do ask our clients to be specific on how Westward helped them. Wouldn’t you want to know exactly what we did as far as specifics for the client rather than a bland – yeah Westward Strategy was great cause they just were!

Visit our testimonial page to read ‘real’ accounts of how Westward Strategy has been an asset to our clients or if you would like, contact me direct for a list of references at

How Much Does a Website Cost?

By | Business Intelligence, Web Design, Westward Strategy | 3 Comments

It is something we get asked all the time and it is akin to asking “How much does a house cost?”. Sure there are ways to determine some kind of median price point, but just like with a house the number of variables that affect the price are almost infinite. You need to ask yourself what “must-haves” you are really willing to invest in and what items are “want-to’s” that would be nice if your budget permits.

In the Reno/Sparks area a house might set you back $50,000 or $3 million. Just as a website from a Reno/Sparks web design agency might cost you $500 or $30,000. Do you want to live in a one bedroom apartment in a less-than-desirable part of town or do you want the sprawling estate in the foothills? Do you want a cookie-cutter template site or a robust custom web application? Plywood or hard wood floors? Iframes or AJAX? I could go on this way all day, but you get the point.

The beautiful (and the frustrating) thing many people fail to understand about the web is it’s flexibility. If you only have a $500 budget there are ways to get a website started for you. However, you need to be realistic about your expectations. You wouldn’t expect a $50,000 house to have marble floors, so don’t expect your $500 website to process online orders.

Your Website Should Cost Nothing

All that being said, a website should not cost you anything. Zip, zilch, nada, nothing. Your website should help you generate revenue or in some way get a return, therefore it is not a cost – it is an asset. If your website costs you money then your web designer or developer has done something wrong.  Yes, you will be required to invest something up front for this asset. Usually this investment will come in the form of time and/or money. If your website is a money pit with no discernible return on your investment it is time to ditch your designer. If you’re working alone stop trying to do it yourself and seek professional help.

Just like all your assets, your website will require maintenance to maintain and even improve it’s value. So make sure you are taking care of your website and are not neglecting it to the point where it becomes a liability. Once it becomes a liability then it will cost you money to bring it back to the point of being a valuable asset and this is always more expensive than maintaining it’s value.

Just remember, like most things in life, with your website and online marketing you get what you pay for.

Sparks Web Agency Launches Affordable eCommerce Website

By | Business Intelligence, Client Successes, Portfolio, Web Design, Westward Strategy | One Comment


Westward Strategy is proud to announce a recently launched robust eCommerce web solution for a Las Vegas Client: Furniture Etc USA ( Westward Strategy provided an affordable ecommerce solution that used low cost and efficient entry level interns to help facilitate the loading of the website. This in turn kept overall cost down for the client.

About Furniture Etc USA
Furniture. Art, Accessories and more
Specializing in fine furniture and home accessories for the bedroom, dining room, living room, kids and youth furniture and more! 30-day money-back guarantee on all purchases. Fine furniture and home accessories for the bedroom, dining room, living room, kids and youth furniture and more!

Contact Kristy Crabtree for a website appraisal or Chris Gandolfo for an SEO consultation. Westward Strategy is a Sparks and Reno Web Agency providing cost effective and affordable online marketing solutions. We maximize your revenue with SMART Web Design.