Increase Your Return on Advertising Spending (ROAS)

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  • August 28, 2007

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)Types of advertising that cause US Consumers to visit web sites, by age

Advertising or Marketing Vehicles that Provide Highest Return on Investment (ROI) or Advertising Spending (ROAS) according to Advertisers Worldwide, December 2006 (% of respondents)
Advertising or marketing vehicles that provide the highest return on investment or advertising spending

Print and Digital Need Not Compete
AUGUST 27, 2007

One Comment

  • Chris says:

    This just goes to show how important search engine marketing and search engine optimization are to a comprehensive and strategic marketing plan. Fifty-two percent is too large for any company or marketer to ignore.