RFP – Random Friday Post

  • 0
  • October 19, 2007

This has got to be one of the worst pieces of direct mail I have ever received. I know what they were going for, but the execution was pathetic. I blurred the names to protect the innocent guilty.

Worst direct mail piece ever!

  1. Pick a good message and use complete grammatically correct sentences.
  2. If you have crappy handwriting, have someone else write the message before you send it to the printer.
  3. You have two sides of the card to use. Maximize your branding and/or messaging by using a relevant, not vague, image.

Have a great weekend!