Our 5 Step Search Engine Optimization Process
Our search engine optimization service involves 5 simple, yet time intensive, steps to ensure your website achieves a top ranking in all major search engines.
Measure
We take a look at all of the important metrics of your website to get a performance benchmark to allow us and you to set future goals.
- How many unique visitors?
- How many conversions?
- Where are those visitors and conversions coming from?
- What keywords and phrases are converting from paid campaigns and organic results?
Analyze
During this time we analyze the site as a whole and each individual page to determine the best course of action and the work that needs to be completed in order to improve your position in search engine results pages (SERP).
- Is the html code standards-compliant?
- Is the meta data unique for each page?
- Do all images have Alt text?
- Are there custom 404 (error) pages?
- Keyword-rich content for each page that targets one or two keywords per page
- Remove iframes or other embedded content, optimize pdfs
- Create keyword-driven headlines for each page
Research
Extensive keyword research is the backbone of our SEO strategy and is the most time intensive portion of our strategy. There are often many meetings with the client during this time.
Improve
This is when we actually begin modifying your website relating to the research already completed. We track all changes to show you how your website is performing over time.
React
Provide monthly reports on improvements in website metrics including
- Unique Visitors
- Percentage of returning visitors (measures loyalty)
- Total Conversions
- Keyword ranking – where does the website stand in search engine results for a particular keyword or phrase.
Additional Services
- Website Design / Website Redesign Search Engine Optimization:
To ensure that your site is search engine friendly and optimized from the ground up.
We’re involved in the entire website creation process, from client specification to launch and beyond. - Existing Website Search Engine Optimization:We evaluate your site from top to bottom and develop solutions for existing search engine obstacles, create search engine optimized
content and make your Web site more appealing to search engines.
Pay per Click Search Engine Marketing
Paid Search Marketing is any marketing activity involving a search site, including
advertising on search result pages or paying for placement. Pay per click differs from natural
search optimization (NSO) since NSO focuses on obtaining free listings rather than paid listing on search engines.
Westward Strategy & Design Group evaluates, researches and integrates Pay per Click Marketing into your Search Marketing Plan.
- Keyword / Key Phrase Research
- PPC Ad Copywriting
- Google Adwords, Yahoo Search Marketing, MSN AdCenter
