ItÃ¢â¬â¢s not too often I run across a whitepaper on the internet that is so thorough and helpful for clearly identifying the answers to the same old question we run across day in and day out “Does My Small Business Need a Website” and “WhatÃ¢â¬â¢s in it For Me?”
HereÃ¢â¬â¢s a quick excerpt along with the link to download the entire 38 page document. I highly suggest that agencies, designers, prospects and current clients take the time to download it and give it a good read.
How many months has it been since you went looking for information in the yellow pages? How many minutes has it been since you asked your favorite search engine?
I think you just answered the question about whether or not your business needs a Website.
Without a doubt, Websites are the most overlooked vehicle of advertising for small, owner-operated businesses. Every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every cafÃÂ©, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.
IÃ¢â¬â¢m not suggesting that all these need to accept online orders and actually transact business online. IÃ¢â¬â¢m just saying that everyone listed in yesterdayÃ¢â¬â¢s yellow pages needs to be available on todayÃ¢â¬â¢s internet. ItÃ¢â¬â¢s where your customers expect to find you.
Properly constructed, a Website allows your prospects to gather information from the privacy of their computer monitors. What are the questions you answer every day? And what, exactly, do you say to customers when youÃ¢â¬â¢re speaking to them faceto- face? This is exactly the information that needs to be available on your Website.
The internet is heaven-on-earth for the 49 percent of our population thatÃ¢â¬â¢s introverted. Introverts prefer to gather information anonymously, unlikely to dial your telephone number except as a last resort. Even more unlikely is that theyÃ¢â¬â¢ll choose to walk into your store and engage a chatty salesperson.
49 percent of your customers prefer to know what theyÃ¢â¬â¢re coming to buy before they walk in your door. And even the extraverted, chatty 51 percent will appreciate an informative Website that functions as an expert salesperson during the hours youÃ¢â¬â¢re not open for business.
DonÃ¢â¬â¢t think for a moment that your customers arenÃ¢â¬â¢t already online.
Every time a client tells me their customers are too old, too rich, or too traditional to be online, I immediately gather a crowd of them and ask, Ã¢â¬ÅHow many of you have used a search engine in the past 7 days to research a product or service you were considering?Ã¢â¬Â? I raise my own hand.
The hands raised in echo are never less than 85 percent of the crowd. Launch a Website. Make it interesting. Make it look good. Feed and care for it regularly and watch your sales begin to climb.
An insiderÃ¢â¬â¢s guide to a website that works.
Written by Sean Alsobrooks