When Lisa, creator of Tuff Scent, asked me if I would be interested in helping create a simple but elegant website for both her and her daughter’s product relaunch… my answer was “Most Definitely — What a Cool, Funky and Fun Product.”
So with a minimal budget and a short time-frame for launch, I made a homemade light box and started shooting product for use on the website, print collateral and miscellaneous social media advertisements. I kept the website to a minimum as well putting the focus and attention on the 6 Collections and individual polishes. We setup a Facebook Business page as well as a Twitter Page making sure to keep all of the branding fluid throughout each social platform.
Relaunch of ‘Tuff Scent’ Scented Nail Polish
Reno, Nevada (November 29th, 2010) – Lisa Arnbrister and 18 year old daughter, Sylvana Barbash, have relaunched ‘Tuff Scent’ scented nail polish and this time they’ve added a charitable edge. The brand which has been previously carried by reputable stores such as Sephora, Nordstrom’s, Saks fifth Avenue, Fred Segal, Planet Blue and so on, will now donate $1.00 of every bottle sold to breast cancer awareness in a commemorative effort to support the cure. Read More